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Facebook auto-play video ads will be in your News Feed this week

Facebook has confirmed an earlier report that they will indeed be bringing auto-playback video advertizing to users' News Feeds this week. The changes to moving image advertizing were trialled last week but will become widespread this week, according to a press release from the social networking giant. Facebook rather politely call the ads a ''richer storytelling format for advertisers,'' comparing them to videos shared by your friends. This rich storytelling will appear on both the web-based and mobile app versions of the site. We already saw them a month ago on Facebook's sister company Instagram.

AndroidPIT Facebook Video Playback
Like it or not, Facebook advertizing is about to get much more in your face. / © AndroidPIT/Facebook

The ads will pre-load over Wi-Fi and playback automatically whether you are connected to a Wi-Fi network at the time or not, but without audio playback unless the user taps on them. Facebook are being very hush hush about their plans for the new move, stating it is a initial, limited test and that everything to follow will be based on what they learn from the experience. At a cost of two million dollars per day for advertisers to use the new premium feature, according to The Wall Street Journal, what Facebook learns about user's reactions will certainly have to be filtered through the vast piles of cash that will come pouring in. Emphasis on the rich, less so on the storytelling.

The advertizing will be subtle, but unavoidable / © Facebook

The first ad you will see will be a film trailer for the movie Divergent, with video content to follow from individuals with large advertizing balances (personal Facebook accounts and verified Facebook Pages), as well as organizational advertizing for sports and entertainment. As yet there's no clear information on how long the ads can be or how many you will see. While the knee-jerk reaction might be to cringe, if Facebook's immense user demographic data stockpiles are utilized in future, targeted video ads could just be a nice new feature, but for now it's just going to be blatant advertizing.

If you simply can't wait to see how the ads will look, check out Facebook's Business Advertizing page to see an ad of the ads in action.

What do you think about auto-play video ads in Facebook? A nice addition to the site or in-your-face commercialism?


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  • Loie Favre
    • Admin
    • Staff
    Dec 19, 2013 Link to comment

    Here's just one more reason why I want to get rid of Facebook, but I can't seem to be able to shake it! I (and many other ppl out there) need an intervention ;)

  • Ah gotcha. Yes, apparently they will only be loaded over a Wi-Fi connection. So I wonder if you rarely use Wi-Fi if you won't be seeing them so much?

  • My1 Dec 19, 2013 Link to comment

    You said that the videos will be preloaded over Wifi. If that is really true, it does save out mobile traffic

  • My1 Dec 17, 2013 Link to comment

    Does this mean our traffic is safe?

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