Here at Admin edit: **links are forbidden** many of our clients ask whether they should include ads in their app. We answer this question by considering the app itself. The main factors to consider are:
1. Are you going to charge for your app? If yes, then we would advise excluding banners.
2. Is the main purpose of the app to make money? If yes, then banners could be considered as one of the revenue streams.
3. Will the app include any In-App payment options? If yes, then perhaps exclude banners as the In-Apps will generate your revenue.
When including banners they need to be woven into the design carefully so they don't dominate. We have seen many apps recently that take over the whole screen to force the add on you. An small X allows you to close the advert. Used correctly this can be preferred if only delivered once per app opening instead of every screen in the app having a banner at the bottom.
Whether I would pay a fee for the ads to be removed really comes down to how much I love using the app. If its a part of my daily routine then I would see some worth in paying a small fee to optimise the experience.
— modified on Aug 14, 2013 4:37:32 PM