tuannguyen
- Forum posts: 1
Feb 24, 2014, 10:26:39 AM via Website
Feb 24, 2014 10:26:39 AM via Website
PUBLISHERS:
For publishers looking to monetize their app, you should know:
1. What is your value proposition? Do you have a lot of users that play the game for a short time, or a few users that play the game for a long time?
2. Where are you willing to have ads in your app? Whether it's in-game, as an engage-to-earn option, etc., knowing this will help you choose a good ad network that can cater to your ad placement choice.
3. Select an ad network and cost model. The majority of mobile ad networks specialize in interstitial pop-ups, while others offer a variety of ad products (engage-to-earn, videos, rich media, etc.) In addition, ads are priced through a variety of models, and you want to choose the cost model that most fits with your business model. If you have a lot of users who aren't paying (if you have a freemium app), you might want to utilize a CPM (cost per 1000 impressions) model. If you have users that are extremely engaged with your app and really into your genre of app (e.g. racing games), you might utilize a CPI (cost per install) model.
Below are some Ads Network I've worked with.
1. Admobeasy to get your feed wet, easy to do. After familiar with this platform, you can be more comfortable to try other Networks to optimise your revenues.
2. Mobvista. (dev.mobvista.com/user/showreg/?u=T0RFPQ==), Full Screen ads and Overlay are highly recommended, high eCPM can be assured most of the time.
3. Startapp(startapp.com/rfo8lko), 3D ads are wonderful, seems more engaging than others.
For publishers looking to monetize their app, you should know:
1. What is your value proposition? Do you have a lot of users that play the game for a short time, or a few users that play the game for a long time?
2. Where are you willing to have ads in your app? Whether it's in-game, as an engage-to-earn option, etc., knowing this will help you choose a good ad network that can cater to your ad placement choice.
3. Select an ad network and cost model. The majority of mobile ad networks specialize in interstitial pop-ups, while others offer a variety of ad products (engage-to-earn, videos, rich media, etc.) In addition, ads are priced through a variety of models, and you want to choose the cost model that most fits with your business model. If you have a lot of users who aren't paying (if you have a freemium app), you might want to utilize a CPM (cost per 1000 impressions) model. If you have users that are extremely engaged with your app and really into your genre of app (e.g. racing games), you might utilize a CPI (cost per install) model.
Below are some Ads Network I've worked with.
1. Admobeasy to get your feed wet, easy to do. After familiar with this platform, you can be more comfortable to try other Networks to optimise your revenues.
2. Mobvista. (dev.mobvista.com/user/showreg/?u=T0RFPQ==), Full Screen ads and Overlay are highly recommended, high eCPM can be assured most of the time.
3. Startapp(startapp.com/rfo8lko), 3D ads are wonderful, seems more engaging than others.
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