Hi there, based on my experience, here are some effctive marketing methods to increase your app downloads:
Cooperate with Influencers
Most people like to follow others and be influenced by the words of some celebrities or well-known business people - having high-profile Facebook pages with 100,000+Likes mentioning your app is a huge win. Reach out to organizations whose goals align with yours, and give them a compelling reason to mention or link to your app on their page.
Boost App Ranking
So, boost app ranking is the most effective ways to increase app downloads. You can boost your app ranking with the following aspects:
· App Store Optimization
· Gather Traffic and Downloads
· Engagement and Retention
· Regularly Update and Upgrade
· Improve Ratings and Reviews
· Create Hype/PR
· Reduce App Size
The positive app reviews not only can increase the app ranking, but also can increase the download rates, 88% users trust reviews as much as personal recommendations, users will be convinced when they see your app have gained many positive reviews from your former or existing users and choose your app. You can gather positive app reivews with the following methods:
· App review plugins
· Run an in-app rating campaign
· Run an in-store contest.
· Get app reviews from third party(like reviewapp4u, bestreviewapp)
· Invite influencers review your app publicly. As mentioned above, most people like to follow others and be influenced by the words of some influencers.
Offer free downloads for a limited length of time
If your app is paid, one efficient way to increase downloads is by launching and offering it for free or at half the price. You can promote your campaign on some relevant forums, and platforms of social media.
Hope the 3 methods are useful to you.