Guideline to designing web banner?

I'm setting up an online store and would like to know how to design a web banner with company logo. If you have the same question like that, here I can give you some practical suggestions.
First you must understand what your competitors are doing. Do online analysis and you'll get several different results. This analysis is quite important as you will get information what your competitors are doing in their banners. So this will help to come up with better catchy ideas or planning of banner design.

Then the banner design must state the mission statement of your company. What's the mission of your company? What's the trademark of your company? Keep in mind that your mission should be client oriented and not profit oriented otherwise your customers will not concentrate to what you're saying in your banner despite how helpful your product or service could also be. Mission should even be unique and not traced from any of your competitors. Consumers can quickly realize it out because they're capable of doing intensive analysis. Once they realize it they'll make negative picture of your company.

Banners provide a brief detail of your website, product or services. Therefore, it should be designed in such the simplest way that it attract user to click on the banner and land to your website and get the details of your product or services. Use catchy, bold, easy and clear call for action like 'Sign up now', 'Know from here', 'Click here', 'Visit us today', etc. Hence, banners can assist you to bring large traffic on your website which will help to grow your business. According to the article How to Make A Banner Advertising That Captures Users’ Attention (www.amoyshare.com/photo-collage-maker-for-win/web-ads-banner.html). A card maker with free web ads banner templates can help you accomplish this task easily.