recommendations for app advertising

For smarter mobile advertising, here are our further recommendations:

Placement

Placing the ads in the way of UX can result to high CRT upon launch, but this is not a sustainable route. Place ads in natural transitions within your app–after the user has used an actual feature of the app. For games, a good time to place ads is between levels. Placing an ad before the beginning of the game only compromises the possibility of the user actually playing your game.

Frequency

Displaying your ads frequently is not a problem–ads should appear enough number of times for your ad strategy to work. If the ad appears more often, there is a bigger chance of users clicking it. But remember to be reasonable with the number. Figuring out this number depends on your apps average session time. For gaming app where the session time is much shorter, you can set your frequency cap at every minute.

Ad refresh rate

If you have dedicated space on your app just for advertising, keep in mind that you need to change the ad content every so often. You wouldn’t want a chased UX, an experience that frustrates many users. Depending on the app type, we find that an interval of half a minute to two minutes works best.

Looking for smarter ways

At AdtoApp, we combine all these formats in a single mediation SDK. You’ll have access to more than 20 networks in over 178 countries, allowing you to mix strategies using various ads and ad formats to always reach 100% fill rate.

We are living in a world run by mobile connectivity. As publishers, you are in the position to take advantage of this situation. With an expected 75% rise in mobile spending, there is only going to be a bigger market and bigger demand as the months roll in. It’s time for publishers, markets and developers to improve user experience while keeping apps profitable. If the movers of the industry are all-in on this movement, it’s going to be a win-win situation for both clients and publishers.

Feel free to ask any questions about app monetization. Adtoapp (a revenue autopilot for mobile applications) is always ready to help you.

— modified on Sep 16, 2015, 8:24:11 PM