There are many publishers like you who want to promote app with installs and positive reviews. As we know, there are millions of app in Store, while only few of them can boost in the market. Besides the app quality(which is the most important factor affecting the app promotion), the promotion methods are also essential.
I would like to recommend your some methods to promote app.
All apps are made into different categories with keywords. So Keyword Optimization is still far important than other factors. You can buy installs from real users gathering in some site, such as [B]www.asotop1.com[/B]. The app will generate many downloads in a short period which also will push app rank higher. Of course, higher ranking app will attract more potential users.
No matter your app is paid or free, Cost-per-install ad payment method is a good way to show ads in the ad network. As install is the final goal for app, CPC or CPM will not be available for apps comparing with CPI.
Press Release will obtain very positive results thanks to the “newness” factor associated with Apps. You will post your app features on the press release sites, related column, etc.
Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange. It is free while it is still hard to find that publishers like you. You may try some Cross-promotion networks (CPN), Facebook group or exchange forums.
It is something like PR, which also helps app/app link with essays. It is your own blog, we mean you can introduce any information of your app. And you post the blog in some marketing sites like Quora to get more external links.
App reviews and rating
This is the point you focus on. You have no need to worry whether your app will be punished by Store. Once your app gets installs and reviews from real users, your app will rank higher. You can buy External Links are Forbidden , and it will be OK.
Hope these will be helpful.
— modified on Jan 20, 2017, 8:18:18 AM