What are effective marketing strategies for mobile apps?

Now, when everything is going mobile-only the knowledge to create and optimise content for mobile is key to any successful content marketing campaign. Consumers now are acquiring mobile- first mentality and brand to focus on creating innovative content that is mobile responsive. To make mobile marketing more static and organised Affle, the mobile technology platform that was established in 2006. Affle is considered to be the architect of its end-to-end MAAS platform which serves the needs of leading commerce marketplaces, app developers, marketers and publishers globally.