Best ASO Guides to increase App visibility

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Jun 8, 2016 8:54:35 AM via Website

How to download an app on the app store? Most people will search the keywords or app name on the app store to download it. The survey shows that 65% apps were downloaded in this way. But how to make sure that the app store brings your app up when potential users search related keywords? The answer is that you need to do some ASO. In below, we gathered several app store optimization guides for you.

What is app store optimization?

App store optimization is the process that optimizes your app in app store by specific ways, which aims to boost the app ranking and increase the visibility to drive more organic traffic and downloads for the app. ASO is an important and necessary skill for every app developer.

Best app store optimization guides

There are a lot of factors need to concern when optimize an app for better ranking in app store search. In below, we have detailed explained what and how to optimize an app. Now, read the following app store optimization guides.

Optimize app name and title

App name is the first thing that users see your app, no matter they search for it in app stores or already installed on their devices. Every developer wants a unique and awesome app name, but you cannot neglect other factors in order to pursuit unique. Including relevant keywords in the app name and title is also very important. It affects the app store search results. Survey show that app names including keywords rank 10.3% higher than those don’t include keywords.

App Store Optimization Guides - Optimize titleApp titles can be up to 255 characters in the app store, so developers can write plenty of keywords. However, it’s not a good idea to fill many keywords as long as you think of. In App Store, it will be truncated after the 23rd characters, and in Google Play, it will be truncated after the 30th characters. For those already installed apps, it will also be truncated after the 11 characters and 14 characters on the home screen and navigation menu, so make the app name shorter and better.

Besides, it is important to avoid using the URL-unfriendly keywords in app name and title. Particularly in App Store, bad keywords will detract your potential users to other things, not your app name.

Optimize keywords

Potential users find and locate your app by inputting special words in app stores, the words they input in the search box is just called KEYWORDS. Optimize your app keywords helps users to locate your app a lot, a good keyword should contains two important factors, high popularity, and low competition. To learn how to chose the best keywords for your mobile app in this article.

Optimize app description

best app store optimization guides - Optimize app descriptionYou should target the description to the customer since you have convinced and brought the potential customer to you app by the keywords in other places. Now, they will focus on the description of your app to see what your app can offer them or if the app can meet their requirements.

We recommend that focus your energy on the first three lines of your app description to immediately grasp your potential users’ attention. Also, list your app functions and unique benefits to describe what does the app do and why do they should download your app.

Optimize app icon

The icon is just like a brand or a marker for your app. A good icon can turn the eyeballs into clicks, downloads, installs, even for the users who already installed your app. We have written an article on how to make and optimize the app icon successfully before, click here to get details.

Optimize app screenshots

Optimizing app screenshots is also one of the most widely-used app store optimization guides, even though screenshots have no direct effect on app ranking. Screenshots can convey more information about what this app actually is, it also allows the users to visualize using your app before downloading.

You can upload up to 5 screenshots in the App Store and up to 8 screenshots in Google Play, but only 2-3 will be shown on the gallery loading page, so it’s import to chose the best screenshots to show. This can compel the potential users to click to see more other screenshots.

Localize your app

app store optimization guides - localize app72% people prefer to use their native language while shopping, even they’re in fluent in English. Both iTunes Store and Play store allows you to localize your app.
Moreover, data shows that apps which did the localize action get 76% more downloads. Therefore, if you have plans to promote your app to other countries and want to get more revenue, it’s necessary to localize it.

Encourage ratings and reviews

When a potential user decides to download your app, he/she will judge whether it’s quality from other users’ comments. Over 70% users will look at least one review before downloading and 90% apps with over 4-star ratings will be downloaded, so the ratings and reviews will also effect on the download rate.


With these app store optimization guides, we hope to see you in the top charts! If you do not have enough time to go through these guides, you can also find a reliable app store optimization company to help you optimize your app to get higher ranking and more sales.

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Jun 27, 2016 1:03:08 PM via Website

Another best way to promote your app is through Social Media platforms or you can also promote your app through App Installation platform like Ladoooinstalls. The benefit of using these app advertising platforms is because they provides an exceptional way of connecting with your intended audience in an effective way every time. These platform also helps to increase the popularity of the smartphone apps.

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Jul 11, 2016 11:50:30 PM via Website

What I've been wanting to find is a free-keyboard suggestion tool. I know how important it is to optimize keywords, but I don't have the data to compare against, look for trends, etc.

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Jul 12, 2016 4:03:33 AM via Website

@Vehicular Elfslaughter
As far as I know there is no free-keyword search tool. you can try AppAnnie. But you need to compare with your self.