Can you help me figure this out?

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Jun 30, 2016 4:38:18 AM via Website

I am a graduate student researching entrepreneurship and innovation in the context of the Google Play app store. I’ve found some interesting things. For example, check out these two graphs:


Compared to the first-time app developers in Graph 1, the experienced app developers in Graph 2 are significantly more likely to make version changes when their app has a review score above 4.0 than when their app has a review score below this threshold. In other words, there is not a large vertical gap between the green dots at 4.0 and 4.1 for first-time app developers (Graph 1) but there is a huge gap between these same dots for experienced app developers (Graph 2). My sample size is very large so I expect this is not simply noise in the data.

What do you think might explain this???

I’ve come up with a few of my own explanations, but wanted to ask for input from you - the real experts. Thanks in advance for any insight you provide!!

  • Forum posts: 13

Jul 11, 2016 11:45:40 PM via Website

I'm going to guess that first time app publishers made assumptions that were fundamentally flawed. Therefore an update to fix their apps would involve such a great amount of work that they are discouraged (since their app is progressively getting low reviews and fewer downloads).

Experienced publishers have probably already the pain of having to update an app, and their code is modular and clean so that updates aren't as painful. Even is they start on the wrong foot, they can recover fast.

Good info!