- Forum posts: 27
Jun 30, 2016 12:01:11 PM via Website
Jun 30, 2016 12:01:11 PM via Website
Today， I'm gonna share something about how to How to avoid negative app reviews.
Here , it is:
What causes low rating and negative reviews?
App user’s dissatisfaction with app quality
The survey shows that 65% users will submit ratings and reviews when they have a poor experience using the app, they will usually submit negative reviews to vent their emotion. It also shows that only 49% users will submit positive reviews even though they have an excellent experience. So good app quality may not bring too many good reviews for you, it can help to avoid getting too many negative reviews for you.
This is not absolute, but it did happened to some apps, this is unavoidable that there are some immoral app competitors would take this action. If this happens to your app, don’t panic just report all the malicious negative reviews to Apple support.
What does negative reviews will lead to?
There is also a survey shows that 70% potential users would glance over and reference the reviews left by other users, even there is only one review left under the app . For this kind of users, the reviews and ratings become one crucial factor in deciding to download or not.
And 70% of the users will download after viewing one review, for paid apps, 33% of the potential users will start to download apps after viewing over 7 reviews, for free apps, 13% of the potential users will start to download apps after viewing over 7 reviews.
Actually, the ratings and reviews of the app would effect on the download rate, Specific are as below:
App Ratings Download Rate
1 star 12
2 star 15
3 star 50
4 star 96
5 star 100
The above table data means that about 90% the potential users will neglect the apps with 1-star ratings.
It also tells that too much negative rating and reviews mean death for apps.
How to avoid negative reviews?
1. Testing more times before launching
As we know, except the malicious attack by immoral competitors, there is only one reason that could cause bad reviews, that is the quality of the app, so pay more attention to the quality of the app and the user experience, make sure the basic functions works well in different OS versions and varies devices, like the login and log out, also make sure each functions works well as it described on your landing page or your app description.
Just take more time on the testing to make your app perfect as much as it described, this is really helpful for you to avoid getting too many negative reviews.
- Pay attention to the needs and desires of the users
From the moment that your app has been installed on users’ mobile device, your app will accompany the users every day, it also means more opportunity to listen to the users’ voice. And establish a personal relationship with them by your-high quality service. Let the app users feel the unique “special treatment” by the two-way interaction.
When the app users encounter kinds of matters or problems, they will always expect a timely and specific communication and assistant. And in app store market, the main way of this kind of interaction in the app is the “reviews and ratings”. so if the users cannot get a timely reply other places or in other ways, they will probably go to the “reviews and ratings” to express their ideas and vent their emotions.
So it’s a good idea to build an interactive channel in the app, it can hear their problems and calm them before they venting in “reviews and ratings”, so this will help a lot to avoid the negative reviews.
- Intercept bad reviews
Send evaluation request to the users in proper time to ask them to evaluate your app, like ask users how does they fell like your app, you can set two options buttons, one is “good” and the other one is “not good”.
If the users clicked the button “good” then it should link to the “”reviews and ratings” on the app store directly. This action can guide users to write good reviews for your app.
But if the users clicked the button “not good” then it should be popped up a box for users to ask them if they would like to feedback on the app store. And data shows only 1% of the users who clicked “not good” will go forward to the app store to write a negative review, so with this design, the negative reviews on the app store will be reduced by 10 times.