- Forum posts: 2
Oct 19, 2016, 1:57:33 PM via Website
Oct 19, 2016 1:57:33 PM via Website
Aאtribution tools are used by app advertisers (the buyers) and the media channels (ad sellers) as an unbiased referee. Since fraud is common in the ad industry, app developers that use multiple channels for acquisition are left vulnerable and at risk. The numbers provided by attribution tools – an unrelated third party – becomes the baseline for the billed installs on which both parties can agree.
There’s nothing quite as annoying as paying for something and not knowing if you’re getting your money’s worth. For app developers every cent counts. So if you’re going to be spreading the word and trying to get installs through ads, paid campaigns and what not, you’ll most likely want to keep track of how helpful these paid channels actually are. Enter Attribution Analytics SDKs which provide you with exactly such information. But as every cent does truly count, it’s important to not only choose the right ad and campaign, but also the best tracking SDK for you.