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Here's That Samsung Galaxy S3 Commercial Everyone's Talking About...

Authored by: Steven Blum — May 4, 2012

Whatever your opinion of Samsung or the Galaxy S3, there's no doubt their marketing could use a bit of work. Here's the Galaxy S3 commercial, which weirdly enough barely even features the phone. Pro tip: try to not use the same music in every commercial, Samsung. Take a look.

Just in case you were wondering, when the commercial says the phone falls asleep when you do, that's because Samsung has installed eye-tracking on their latest phone, so when you close your eyes, the phone is supposed to turn off. Samsung is also trying to market the phone as a natural piece of technology – "designed for humans" – hense the "ripple effect" lockscreen and pebble-looking design.

While I initially strongly disliked this commercial, it is starting to grow on me. I just think it could have had a more "hands-on" approach, really showing potential customers the features that make this phone stand out from the pack.

Source: YouTube

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.


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  • Theunis, I see your point. I think they're just trying to build hype. The point isn't to show off all the features just yet. That said, I think they need a new marketing team! :) It's not only vague but also corny as hell.

    Christopher, I KNOW! There were many, many innovations unveiled last night, but none are clear in this video. It could be the whole point, as Theunis thinks, but it still leaves me wanting more (and not in a good way)!

  • PatPion May 4, 2012 Link to comment

    Ah come on guys, you should see where Samsung is going with this. Since the release is only at the end of the month (and further away in the US), they are starting their marketing campaign slowly, softly. Showing the human side of what they are trying to do first.

    They are building towards what I think is going to be a very well thought out and aggressive advertising campaign to coincide with the release of the phone.

  • I find it missing key features to enable the things it talks about--- not liking this one

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