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Google to introduce new technology that makes websites load "instantaneously"
Google Google Chrome: Fast & Secure Hardware 2 min read 8 comments

Google to introduce new technology that makes websites load "instantaneously"

Google is seeking to make mobile webpages load “instantaneously” with a new venture known as the Accelerated Mobile Pages (AMP) Project. The scheme, which Google announced yesterday in a blog post, would also improve how webpages integrate content such as animations, videos and ads.    

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Chrome too slow for you? That could be about to change. / © ANDROIDPIT

AMP is based on existing web technologies and Google claims that anyone can use it. It's currently working with more than 30 publishers – including Twitter, Pinterest and LinkedIn – to develop the project, and these will be among the first to integrate AMP HTML pages.

While faster and more intuitive websites would no doubt be better for the consumer, Google readily admits that improved advertising opportunities are the driver for the creation of AMP. “Every time a webpage takes too long to load, they lose a reader – and the opportunity to earn revenue through advertising or subscriptions,” wrote Google in a statement. “Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies.” 

Are you looking forward to an instant web-browsing experience, complete with better ad integration? Let us know in the comments.


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  •   21
    Deactivated Account Oct 11, 2015 Link to comment


  • 5000000

  • I'm fine with ads as long as they aren't videos that automatically start playing and chew up data.

  • Better optimization and better update support with better battery life

  • They Should Add Plugin Souppourt On The Android Chrome

  • I don't find ads a problem, they are necessary to get free services.

    I would expect Google to be pushing the technology for quicker browsing. I can understand some people's frustration when you link to a particular site and it takes more than say 15 secs to loas due to ads.
    Though I've found that certain sites load slowly due to having to much interactive content.

    I find certain USA news sites for example to have to much wasted content.

    So anything to speed up the process would be welcomed.

  •   30
    Deactivated Account Oct 8, 2015 Link to comment

    I was thinking of going opposite (to Google's intentions) way and trying out an adblocker as a means for a cleaner web experience, but if this works as well for the punter as it could for Google's paying customers maybe its a good thing...all of those unasked for pop up adds are somewhat annoying.