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2 min read 8 comments

Google's banner ads are a low down dirty shame

Like a politician who completely forgets promises the second they get into office, Google has done the old switcheroo on a 2005 promise to never run banner ads in search results. At the time, Marisa Mayer was the Vice-President of Search Products and User Experience at Google, and she wrote in a blog post that Google would never run banner ads on their home page or on search result pages. Mayer is now CEO of Yahoo, so perhaps Google figure she made the promise, let her keep it.

The clean white purity of Google has just been smeared with advertizing. / © AndroidPIT

This move is one of many at present, with Instagram introducing ads this week and ditching the ability to switch off auto play of videos – autoplay advertising videos are undoubtedly the next step. Facebook has been putting advertising in their Newsfeed for ages and Twitter has just joined the advertising party. Google too has introduced ads in both Gmail and Maps already, so adding the world's most popular search engine to the revenue stream should come as no surprise. After all, almost all of Google's revenue comes from advertizing.

google banner ads
This looks an awful lot like a banner ad to me... / © Google

But, as Mayer said eight years ago in the blog post:

"There will be no banner ads on the Google homepage or Web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever."

Seems like ''ever'' is only eight years. A web marketing app company by the name of Synrgy first caught some screenshots of a huge Southwest Airlines banner ad atop a search results page. It seems at this point that only advertising pertinent to the actual search terms is displayed, but either way, this move is not going to be popular with users. Google has confirmed the banner ad experiment, but says it is a ''very limited'' test only operating in America at present.

Have you seen these banner ads yet? What do you think about the increasing monetization of previously ''free'' services like YouTube, Facebook, Twitter, Instagram, Google?

Via: CNET Source: Synrgy (Twitter)


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  • I can appreciate ads (and ignore them tremendously well) but to do this when you've said in print that you'll never do it is just embarrassing. If you're going to make a promise to your users - who are your entire business after all - then you should stick to it. Remember in The Social Network when Zuckerberg says as soon as it's not cool its over? Well, it aint been cool for ages Zuckerberg, it aint been cool for ages.

  • My1 Oct 28, 2013 Link to comment

    I prefer the yellow highlight since it isnt that intrusive but also calls to me what to ignore, while a picture usually pierces the eye which is really annoying...

  • Kinda just looks like a Google places header for an account that has paid ad words for its own name. So if i search Southwest Airlines, i get an image atop the Southwest Airlines paid ad card. Banner ads are irrelevant to what you are looking for, that's why they are a problem. This is visual of what I am specifically looking for. I don't see a problem. I actually prefer this to the weird yellow highlight.

  •   16
    Deactivated Account Oct 28, 2013 Link to comment

    @Phillip: Calico is a project to end aging and Loon is a project to give Internet to every one because most people in the world don't have access to the Internet and they do that with air balloons.

  • Amy R. Oct 28, 2013 Link to comment

    I don't care, I use an ad blocker in my web browser. Even have a backup ad blocker for that one too............

  • My1 Oct 28, 2013 Link to comment

    Calico? loon?
    WTF is that?
    but for real I have NOTHING against googles text ads, but looks like I maybe will need an update of my Adblockplus...
    my internet is even slow without pic-ads, I dont need those to slow me down even further, that's why I have my adblocker on everywhere (even if you dont like to read it, even on APit)

  •   16
    Deactivated Account Oct 28, 2013 Link to comment

    I don't mind Google ads. They are investing a lot in the Calico and Loon projects. Which will completely revolutionize the world. Money to invest in R&D needs to come from somewhere.

  • My1 Oct 28, 2013 Link to comment

    Bad Move. Text ads are much cleaner...

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