Authored by:

Google Buys Snapseed, An Instagram Competitor to Watch

Authored by: Steven Blum — Sep 18, 2012

Will the next version of Android come with even more advanced camera editing abilities? Given Google's most recent acquisition of Nik Software – makers of Snapseed – I'd say the answer is yes. The German software developer is known for all sorts of photography apps like Color Efex Pro and Dfine for Mac and Windows. Like Instagram, they offer stylistic filters that make crappy photos look a whole lot better.

Snapseed has been a huge success story in the iOS universe. The photo-editing app won Apple's coveted iPad App of the Year award and has since racked up over nine million users. The company said they were working on an Android version of their app although none had been developed just yet.

Now that the company has been bought by Google, they will be immediately re-locating to Mountain View, California to work on projects with the Google+ team. It's also not improbable to think they'll play a part in the next version of Android as well.

One competitive advantage Snapseed has over competitors like Instagram is that it does not compress photos, allowing users to see full-sized, 6MP – 20MP shots in high definition. Right now, the file size that can be saved depends on the iPad you're using, with the iPad 3 (naturally) able to handle the highest MP photo.

Now that Google has bought Snapseed, they can take on Facebook and Instagram with a comparably awesome picture-editing software, and perhaps snatch a few photo aficionados from Facebook's death grip in the process.

Source: The Verge

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

2 comments

Write new comment:
  • CJ Brown Sep 20, 2012 Link to comment

    I've yet to test drive Snapseed. but with all the positive feedback regarding it .... If Google integrates Snapseed into Google + I know a large % of artistic Facebook accounts will be moving over to Google + (even a % of Instagram users will do the same just for the fact you're not having to crop images) ... Let's see how Jelly Bean does, it could improve upon Ice Cream Sandwich just by integrating Snapseed (this is a win - win for Google that Apple should pay attention to if they want to compete) ...


    C J

  • Christopher Silva
    • Admin
    Sep 18, 2012 Link to comment

    I have been using Snapseed for quite sometime on my company iPad. Snapseed is a solid photo editor and I believe they would have a lot to offer google. I'm excited to see where this purchase goes.