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How much is too much to pay for a smartwatch?

Authored by: Kris Carlon — 10 months ago

With the price of the LG G Watch R to be a rather steep 299 EUR, the question arises: just how much is too much to pay for a smartwatch? Even if one looks as good as the G Watch R or the Moto 360 – which will be 249 EUR in comparison – is the cost of smartwatch that's close to the price of a Nexus device too much for the average consumer to justify?  

g watch r vs moto 360
When smartwatches start looking like real watches, is the price justified? © LG/Motorola/ANDROIDPIT

Watches are a multi-billion dollar industry (50 billion to give you an idea), so if manufacturers like Motorola and LG can produce stylish smartwatches that actually look as good as regular watches, then a higher price tag doesn't seem so bad. While the prices mentioned above may seem a bit too steep to the average Android junkie, if you start thinking of smartwatches as watches more than little Android devices then pricing judgments start to change.

Omate X 8
Would you pay a little more to have a smartwatch that looks great too? © Omate

When HTC, Apple, Omate and Asus reveal their smartwatch efforts in the days and weeks to come, we'll have a wide variety of excellent smartwatches to choose from, and there will be a wide sweep of price points. So who will earn that price tag and how will they do it? It's a sure bet that HTC will earn themselves a place amongst the stylish designs we've already seen from Omate, LG and Motorola, Apple's price price will be high (because: Apple) and with the Omate X costing just 129 USD, we're also expecting the Asus ZenWatch to compete with a lower price tag.

Asus smartwatch
Time has indeed been transformed with great-looking smartwatches hitting the market. © Asus

With almost all smartwatches entering the field now running on a relatively identical Android Wear platform, design and hardware become the focus of attention. This is great news for consumers who were previously lured into a false sense of differentiation based on interfaces alone. Having half a dozen great looking smartwatches that can all deliver the same core functionality and interface makes standing out a much harder task. Added use cases, standalone potential like Samsung's Gear S on the Tizen platform, and longer battery life and water-proofness are the next big hurdles.

g watch gear live teaser
We can't deny the current crop of smartwatches are a little ugly. © AndroidPIT

With relatively ugly and limited smartwatches like the LG G Watch and Gear Live, not to mention the Pebble and other pre-Android Wear smartwatches, priced at around 200 EUR, the jump to devices like the Moto 360 and G Watch R at fifty or a hundred dollars more doesn't seem so bad. Especially if they are considered something other than smaller smartphones for your wrist. So with new functionality, better designs and hardware on the horizon, you tell me: how much is too much to pay for a smartwatch?

Do you own a smartwatch? Which smartwatch catches your eye the most?

Kris Carlon comes to the AndroidPIT Editorial Team via a lengthy period spent traveling and relying on technology to keep him in touch with the outside world. He joined the Android community while resurfacing in civilization back in 2010 and has never looked back, using technology to replace his actual presence in other people's lives ever since. He can usually be found juggling three phones at once and poring over G+ posts, Reddit and RSS feeds.


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  • flooney 10 months ago Link to comment

    I think of to buy a smart watch for myself. Let's see what the Asus one can do for me. Or the Motorola one :-).

  • Tico 10 months ago Link to comment

    For me I find it to expensive for a watch. If I want a watch so expensive I will never buy a smart watch. I will rather buy a swatch or a other expensive ones, but not a smart watch. I prefer my Android phone above a smart watch.

  • Dayle Steele 10 months ago Link to comment

    The LG and Moto 360 both look the business. although the Moto 360 looks a bit out of proportion (large) on the wrist. I've got the Gear Fit. I just wish it looked a bit more like a fitness band though and had a few more fitness apps available for it