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Sure, HTC has had a bad rap over the last little while over its lackluster marketing strategy, dropping devices from update schedules like hot potatoes, and having technical issues with its flagship phone, but it is trying to win customers back. HTC has not only guaranteed that devices will be supported for at least two years, but also is offering a free display replacement within the first six months of owning their devices. 

htc advantage
The new HTC Advantage. © HTC/ Andrey Arkusha/ Shutterstock/AndroidPIT

Being amongst the forefront of damage that is incurred by smartphone users, damaged displays can be at the very least extremely annoying by having a cracked screen, to rendering a smartphone absolutely inoperable.

HTC has taken up a cause to establish itself as a customer orientated company that keeps its customers well being at the forefront. The new initiative, called the HTC Advantage, allows customers to get a free display replacement up to six months after their initial purchase.

Now when customers buy any HTC One they can rest assured their device will be future proofed, with major Android updates for 2 years from launch. And it’s nearly accident proof too, because we will replace a broken screen for free once within the first 6 months you own it.

As such, the manufacturer promises that every customer that buys a new HTC One, Mini, or Max will get this one-time free replacement, regardless of how the display was damaged. HTC has also recently announced their intention to provide models of the One series at least two years of software updates. This promise has been officially added to the HTC Advantage, which comes at no extra cost to the user.

Right now, this is only available in the United States. Here’s to hoping that HTC decides to roll out this initiative internationally. What do you think about the HTC Advantage?

Via: The Verge Source: HTC


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  • Samsung has a similar strategy in South Africa when they launched the S4 and Note 2. Except they do a replacement of a screen and also water damage repair, one per year for the two years the phone is guaranteed.

  • If you drop you'r phone. You must be careless, unless someone walked into you or something like that. Just saying...

  • kss imkum Feb 20, 2014 Link to comment

    Not Samsung indeed. I dropped my Note 3 after 4 hours of buying it. Samsung and Verizon decided its ok for me to be carrying a cracked screen phone. They robbed my joy. I know what's my new phone going to be. Now to wait for Verizon cling to expire and find a decent carrier! HTC 2 thumbs-up!!!

  • Mark R. Feb 20, 2014 Link to comment

    great idea, good luck to them. A win/win approach to developing your brand and increasing market share.

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