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We spoke to Sony Mobile about why it's betting on 21:9

We spoke to Sony Mobile about why it's betting on 21:9

Sony's new Xperia smartphone literally stands out from the crowd. Not because of an unusual design, but because the new smartphones presented at MWC 2019 are narrower and taller than comparable devices. Why Sony is banking on this unusual format is explained by the Senior Manager Product Planning in an interview.

At the Mobile World Congress 2019, Sony Mobile presented a total of four new smartphones. Three of them, the Xperia 10, 10 Plus and the Xperia 1, come in the unusual 21:9 format. We took the opportunity at the fair to talk to Yosuke Someya, Senior Manager Product Planning, about the reasons for this unusual format for smartphones. 

5G smartphones from Sony are in the works

If you have the opportunity to talk to the Senior Manager Product Planning at Sony, then of course you have to try to find out something about its future products. Typically Japanese, Yosuke doesn't let himself be tempted to reveal too much. But at least we learned that Sony is already working on the development of a 5G smartphone.

Of course, the Japanese company is not alone in this and with Qualcomm, it also has a chip manufacturer at its side which already has a suitable modem ready with the X50. The smartphone is not yet ready for the market, but the fact that Sony Mobile is on the subject of 5G shows that the Japanese company also believes in smartphones in the medium term.

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  • I wish an American carrier would handle their line of phones. They just don't well here in the US.
    They make so many camera optics for other OEM'S yet their own cameras barely crack the top 10. I find that hard to believe!


    • Probably because Apple & Samsung have a "cozy" deal with the carriers in the USA, that pretty much locks everyone else out. Sadly, people in the USA are still "economically challenged" and think overpaying for a phone with zero percent interest is better than just buying a phone and being done with it. Unless you have a "carrier deal" people would rather pay over time, than pay outright. That keeps the competition out, and the 2 "big boys" keep their prices UP. Better deals are out there, but consumers are like sheep in some respects, and whatever the carrier tells them, that's what they buy.


      •   16
        Deactivated Account 8 months ago Link to comment

        wow, that's a really good point. the financing aspect of it has locked out manufacturers that aren't approved by the carriers.

        one of the many advantages for carriers to finance interest free.


  • Dear Sony, first try to understand the real world problems faced by the users of technology and then innovate - therein lies the real spirit and purpose of innovation. What you say sounds like engineering and management jargons.

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