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LG and Samsung: and so the game begins

It's looking like 2017 is going to be an interesting year for smartphones, as this is the year many manufacturers are going to try to attract new users and win back those they had lost. With the release of the Galaxy S8, Samsung is trying to reassure its users about its devices after the Note 7 fiasco. LG, after the failure of the modular G5, is now seeking to both win back its fan base and secure the company's future. Will they be able to achieve their objectives?

LG G6: a promising start

During MWC 2017 the LG G6 received several media awards (including the AndroidPIT award) for best smartphone in Barcelona. Admittedly, with its metal and glass unibody (no modular phones here), the G6 looks pretty slick. 

Its IPS LCD screen has a diagonal of 5.7-inches, resolution of 2,880 x 1,440 ppi QHD+, which is somewhat longer than a normal QHD. This means the format is 18:9. The main camera of the G6 is dual, just like the G5, but in this case, the two 13 MP sensors capture an angle of up to 125 degrees. For the front camera is 5 MP and it enjoys an angle of up to 100 degrees, making it perfect for group selfies. As a result, the G6 shows a lot of promise. 

In the absence of the Samsung Galaxy S8, LG has been in prime position to showcase its new jewel in the LG crown. The nudge must be working as even after just four days there has been over 40,000 units pre-ordered in South Korea alone - that's 10,000 orders a day! The public appears to have been very responsive to LG's latest smartphone efforts, but we should put off on the celebrations to see how the pre-ordering translates into sales of the device. 

lg g6 front colors
The new LG G6 in three different colors! / © AndroidPIT

The G6 will be available in South Korea from the March 10 and will be released to other international market by around mid-April. The absence of the Snapdragon 835 processor and wireless charging doesn't seem to really matter to South Korean users, so who knows if people in other countries will think in the same way. I imagine that many will enjoy the full functionality of the device, and the brand will use this to their advantage in their effort to compete in bigger international markets such as the US. 

Opinion by Jessica Murgia
The G6 is a strong flagship from LG
What do you think?
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234 participants

Yes, the pre-orders do make everything look promising, but we would be wrong to underestimate the other major players in the field, such as Huawei with the P10 and P10 Plus. Sony also seems to have accepted the challenge with its Xperia XZ Premium, so there are a lot of new incentives for those smartphone users who are in the market for an upgrade. And then there's Samsung ...

Samsung: trying to win back its fans

Samsung is a well known brand which over the years has strengthened its position in the market and created millions of users happy all around the world. The Note 7 incident was a major blow to the company, contributing to a loss of around $15.3 billion and a significant blemish on the Samsung brand's reputation. 

The Note 7 incident was a major blow to the company, contributing to a loss of around $15.3 billion and a significant blemish on the Samsung brand's reputation.

Accidents do happen, that's apparent. Even with the final withdrawal of the phablet this left a number of unresolved issues with Samsung's batteries, all of which would need to be comprehensively addressed before it could even begin to speculate about releasing a new flagship device. Now Samsung is ready to launch the Galaxy S8, its most highly anticipated device to date. This is not only due to its overall potential, as the rumors are indicating it will include an iris scanner, dual-edge display QHD, Snapdragon 835, Bixby and IP68 certification, but also whether this will be enough to override users' lurking insecurities since the Note 7 debacle. 

We're expecting great things from Samsung and the Galaxy S8, maybe even too many. I have no doubts about the company's ability to produce a great looking device which is an excellent performer, just as we have seen with all of the Galaxy S models produced to date. Perhaps we will not see anything which makes the S8 standout more in terms of design or features than what we have seen in recent years. If what Samsung users are really looking for is reassurance about the safety and quality of the S8, then I'm sure they will come away more than satisfied. 

In 2017 LG must be able to sell the G6. The release of the smartphone has been supported by concentrated energy within the company and an aggressive marketing campaign (which comes with up to $390 worth of free smartphone services and amenities) for its release. Samsung, on the other hand, is releasing the S8 without revealing many surprises. Samsung may be in a better position to meet these challenges, as LG will need to deal with some pretty tough rivals in the smartphone market. 

Do you think the LG G6 will be a success? Will other new smartphones released in 2017 be overshadowed by the Galaxy S8? Let us know in the comments below.

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Readers' favorite comments

  • Jacques Labuschagne
    • Mod
    8 months ago

    To be honest there's nothing new on the s8. The round edges is now 2 years old, small bezels, old and done by a few companies. No physical home button done by many and as can be seen on the pictures LG have done away with physical buttons a while now. The finger print scanner at the back also done a while now by other companies including LG. The s8 is basically a s7 without the buttons with a better cpu and camera maybe. I must say the G6 looks better and don't have a impractical screen with edges that's difficult to hold in ones hand. LG also seems to be better with firmware updates and maybe they should make that a strong point and advertise it more and make it known as well as the dual camera config. With the fact that samsung moving away from flat screens loyal samsung fans might just move away from them and consider the G6, I will without a doubt. Seeing how irritated some samsung users are at samsung for the way they handled nougat and the note 7 on other forums/sites it wouldn't surprise me that people will be looking elsewhere for a new device. The fact that samsung also excluded other manufacturers from adding the new snapdragon processor might also be a factor for some. It might just be that the G6 become a good contender and rival for samsung this year, I really hope it will.

  • cybertec69 8 months ago

    They need to get rid of that all glass design, it would be a good start, nothing beats a nice light durable polycarbonate body. Also the LG G6 is a better looking device, and this coming from someone that owns the S7.

18 comments

Write new comment:

  • An Droid 8 months ago Link to comment

    Regarding the glass back: those who do not have a rubber case for your phone, please put up your hand.....................
    Nobody? I thought so.


  • I believe that they'll both do extremely well in terms of sales! And we all know that Samsung has a much larger following than LG but i do believe that the LG G6 will be the most successful G series yet! And as far as the other brands that are mentioned in the article, they are potential threats to all of the above mentioned. But don't forget one thing...they aren't mainstream as of yet! We are the speck nerd junkies and most of us who read the articles, fallow reviewers, watch the overviews, reviews and previews knows the difference between the 835 vs 821chipset and every other major component that goes in a high-end flagship smartphone. But the average consumer wants to know about brand recognition, reliability, capabilities, battery life, fit and finish and most importantly...how it feels in the hand and price! So with about 9 billion or more people on this planet and about 6 1/2 billion already having a cellphone and some are due for an upgrade and about 3 billion undecided, LG will all be ok! Some brands will shrink and others will grow but at the end of the day that will be decided by the average consumer and not the speck junkies


    • Mark
      • Admin
      8 months ago Link to comment

      Well said


    •   12

      Significant blemish on the Samsung brand that's definitely stretching it. The Galaxy Note 7 was the first mistake Samsung ever made production wise since the Note line launched August 2011. Samsung users have given Samsung a pass '' No harm no fool'' plus they sold 3 million Note7 handsets in 2weeks far more than the 40 thousand G6's LG sold in four days. Meanwhile I applaud LG yes the G6 is the BEST HANDSET they ever made since they have been making smartphones I'll give them that. But they took too much from the Note5, S6, and not enough of their own identity but much better than the HTC U Ultra. The FATAL FLAW OF THE G6 is it's 22gb of usable storage on a 2017 handset to many cutting corners for a 750 to 800 dollar price tag.

      As for Samsung the S8 and S8Plus will easily sell 60 to 70 million handsets in 2017 these are the best android handsets till the Note8 and NoteFold in September.

      Yes these will be EXPENSIVE S8 850 S8Plus 950 but if you want to play then you have to pay.

      At the end of the don't compare Samsung to LG their no comparison Samsung has the worldwide dominance, market share since March 2011, and the revenue base all things LG will never have.

      Compare LG to HTC or Motorola even Google and it's Pixel handsets.

      Samsung owns Android that won't be changing anytime soon on the Android platform.


      • The fatal flaw of the G6 is geographic restrictions! The non-removeable battery & the 821. Yes it's a great processor but it's 6 months old! Are you going to spend the 800.00 or wait for the S8 with the 835 for 50 dollars more? The tech junkies will go for the S8!


      • Tyler D. 8 months ago Link to comment

        It might not make a big difference with the S8, we will find out soon, but the note battery issue is a significant blemish.. 3 million sold in 2 weeks and then a recall of all of those devices is not good at all. But I'm sure Samsung doesn't make that mistake again and will be fine. Although we will never forget the massive blemish of Samsungs phones igniting 🔥.
        On the comment of them taking 'too much from the note 5 and S6' all they took was the metal edges and glass back. The cameras are different, the fingerprint reader is different, the screen is different, etc. Samsung is taking more from LG on the S8 than LG is taking from Samsung by a long shot, Samsung is taking the rear fingerprint Reader, getting rid of the front button, going away from the 16:9 ratio, thinner top and bottom bezels all of these have been started in recent years on the G6 by LG. And what they have 'taken from samsung' was mostly started by Apple. The iPhone first made the glass back and metal band around the phone popular.
        As far as 32g of storage... If that is a big deal then you, like me, probably already have a micro sd card ready, or planning to get one, to put in your new phone.
        I do agree, Samsung will still dominate the Android market. I like Samsung phones, but I am an LG G user ever since the G2.
        And you didn't say this but people saying the S8 is bezeless is not accurate, it still has a bezel it is just at the end of the edge of the screen, a curved screen which is more prone to breaks and scratches than any other screen made of the same glass out there. (unless you have an iPhone because for some reason no matter how massive their bezels I rarely see a iPhone without a broken screen).


      • According to rumours lg g6 will be $650 so it will be a bang for buck. If lg releases in this price it can beat the sales of samsung because of its higher prices.


  • Nokia as just announce the new 3310 for less than £50,which is just right for phone mainly used for calling,but Smartphones get more expensive every year,by LG or Samsung offering something new,but they do not seem to realise the phones they are producing are more fragile & break so easily,Plastic was a lot better than Glass which is Fingerprint magnet and Breaks very easily,I wish Samsung would realise that the cost of repairing there screens gets more expensive every year and there like Aple making there phones a lot harder to repair,this is why consumers by Chinese phones which are more affordable and do offer Dual sim and sometimes the removable battery,Galaxy S7 Edge is a Super phone but your so worried about breaking this phone All the time which is so wrong when it's so expensive to buy,Ebay just shows,,N look how many Broken screen phones are for sale,Note 4 the Best Samsung phone to date


  • Mark
    • Admin
    8 months ago Link to comment

    I agree with the first three poster points on the phones and manufactures. I never have liked all glass phones. They slippery, fragile, and finger print magnets. Companies are going that way because of wireless charging and reviewer who always blast anything with Fantastic Plastic (polycarbonate). I wish LG had refined the G5 instead of going this direction. Just hope the V30 retains the removable battery. Curved displays are just a gimmick and hard to hold in my opinion.


    • Brittany McGhee
      • Admin
      • Staff
      8 months ago Link to comment

      I think all glass phones look fantastic...until you touch them and they get covered in fingerprints.


      • Mark
        • Admin
        8 months ago Link to comment

        Your right they do look good until you hold it for a few minutes. Glass is also an insulator which makes the phone hotter. It is necessary for the protection of the display. In my opinion it is stupid to put it on the back.


      • I think what annoys me is the Samsung advert showing the rigorous testing it goes through, the problem with glass back phones is you as much as knock them as I found out by accident of course and they take a good knock the glass on the back will crack quite easy, amazing how they show the advert of them dropping the phone and nothing happens, I had only just got the S7 at the time and was waiting for a case to be sent out, sods law I guess.


      • And until you drop them and they shatter.


  • To be honest there's nothing new on the s8. The round edges is now 2 years old, small bezels, old and done by a few companies. No physical home button done by many and as can be seen on the pictures LG have done away with physical buttons a while now. The finger print scanner at the back also done a while now by other companies including LG. The s8 is basically a s7 without the buttons with a better cpu and camera maybe. I must say the G6 looks better and don't have a impractical screen with edges that's difficult to hold in ones hand. LG also seems to be better with firmware updates and maybe they should make that a strong point and advertise it more and make it known as well as the dual camera config. With the fact that samsung moving away from flat screens loyal samsung fans might just move away from them and consider the G6, I will without a doubt. Seeing how irritated some samsung users are at samsung for the way they handled nougat and the note 7 on other forums/sites it wouldn't surprise me that people will be looking elsewhere for a new device. The fact that samsung also excluded other manufacturers from adding the new snapdragon processor might also be a factor for some. It might just be that the G6 become a good contender and rival for samsung this year, I really hope it will.


    • People who need flat screens can go for a galaxy A7 2017 (or s7 itself),
      It's just as powerful as an s7 which is already enough future proofing and it kind of has one of the best designs I've ever seen in my life.


  • They need to get rid of that all glass design, it would be a good start, nothing beats a nice light durable polycarbonate body. Also the LG G6 is a better looking device, and this coming from someone that owns the S7.


  • storm 8 months ago Link to comment

    I think both of these companies are struggling to hold Bronze at best. Sure, they'll sell well for the next while, but neither holds the leading edge in innovation and really delivering at a pricepoint. They're both coasting on their past performance but are already being surpassed by more nimble companies thinking beyond looks.

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