For almost two years now, LG has not announced its new annual flagship at the MWC in Barcelona, the latest being LG G6. However, some rumors indicate that the Korean company may decide to take a small step back by returning to the Catalan fair in style despite the presence of Xiaomi to spoil the party
As reported by colleagues of the Android Authority, it seems that LG has big plans for the fair that is held annually in Barcelona. The MWC, for years the world's leading trade fair for new products in the field of smartphones, is increasingly being snubbed by manufacturers who decide to present their new products at dedicated events to focusing the attention of the public and the press.
The Korean company seems to want to use the Spanish stage again to present its new LG G8 (who knows if it will keep the wording ThinQ...). The flagship could, therefore, hasten the times compared to its predecessor, the LG G7 ThinQ, which was announced after MWC. These rumors also seem to contradict last year's statements by the company itself, which had announced that it no longer wanted to present new devices on an annual basis but "when ready to debut".
It seems that Xiaomi also has an event in store on the same day chosen by the Korean company, which could take the attention away from LG's now dying mobile department. It is therefore not yet sure that G8 will make its appearance at MWC, although the large concentration of journalists, bloggers, YouTubers and fans in attendance could give LG the necessary boost to fight the new competition coming from Asian markets such as OPPO and the aforementioned Xiaomi.
What do you think? Should LG take advantage of or avoid MWC 2019?
The G8 is expected to be LG's first flagship smartphone of the year and will come with a very special feature. This is what Steve Hemmerstoffer, a well-informed tipster in the past, claims to have learned from his sources. According to them, the LG G8's big innovation is called "Sound in Display".
According to my sources, #LGG8 will feature Sound on Display (SoD) technology...— Steve H.McFly (@OnLeaks) January 3, 2019
It's not the first time you've heard of the technology: With the Crystal Sound OLED TVs, LG already relies on the technology and does not install a traditional loudspeaker in the televisions. Instead, the sound is generated by a so-called "exciter", which uses the display as a loudspeaker membrane. This provides a crystal-clear sound corresponding to the name, but lacks bass, at least on the TVs. However, the vibration itself is not visible.
However, the vibration is noticeable, so it remains questionable how LG will implement the technology in the G8. In contrast to OLED TVs, the smartphone display is squeezed into a relatively tight corset, which means that the vibration is also transmitted to the housing and may feel unpleasant in the long run.
Will it even replace the normal loudspeaker or should the technology only be used for telephoning? For the latter, one could indeed eliminate the upper bezel, thanks to meanwhile various possibilities to accommodate the front camera. But does this require special technology? Because even in the narrow edges of the frame, more and more smartphones can easily fit the earcup.
What do you think of the technology? Do you think it makes sense to give the loudspeaker such attention in terms of features? Write us in the comments what you hope to see from the LG G8!