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LG announces 23-carat gold "premium" Watch Urbane Luxe

LG will announce a 23-carat gold "premium" Watch Urbane, AndroidPIT has learned from a trusted source. The premium wearable will ship with a genuine alligator leather band and come with a US$1,200 price tag. Is LG about to show Apple how to price an overpriced smartwatch? Update: The LG Watch Urbane Luxe has now been officially announced.

LG announced the limited edition LG Watch Urbane Luxe after AndroidPIT first revealed details last Saturday. The watch will initially only be available through a select jewelry partner in the US by the name of REEDS. However, the 500 smartwatches will be sold online as well as in stores, meaning the LG Watch Urbane Luxe will technically be available to anyone that wants to order one - assuming REEDS will accept overseas orders. A global release may come at a later date. 

lg watch urbane4
LG's "premium" smartwatch is a lot more affordable than Apple's. / © LG

With premium Apple Watch editions ranging from US$10,000-17,000, the much more reasonable price tag on LG's premium wearable may make it a little more appealing. While the Apple Watch edition is made of 18-carat gold, the premium LG Watch Urbane will be made from 23-carat gold (24-carat gold is too soft for a watch).

With the US$1,400 Tag Heuer Carrera Wearable 01 due out in October or November, the premium LG Watch Urbane, which will be available in late October, might become the first "luxury" Android Wear watch to be publicly available. We will see one of the 500 gold Watch Urbane Luxe's at IFA 2015.

What do you think of a "premium" smartwatch? Would you buy a 23-carat gold wearable?


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  • n13L5 Aug 31, 2015 Link to comment

    I prefer mechanical watches! They're soooo difficult to turn into a tracking device by the world's spymasters. And if you keep them on your wrist, they never stop running

    I Especially like Omega's various new 15000 Gauss models that can handle EMP rather well. So antiquated, yet so modern :)

  • I've got an Omega Seamaster which is a similar price and the key bit is it doesn't run out of battery in a day. Perhaps a self winding mechanism for smart watches is in order?

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