Statistics released yesterday from StatCounter show that Samsung devices are now the preferred global device on which to browse the web. The Korean technology giant has finally surpassed Apple as the number one device manufacturer for mobile web browsing. But it's hardly time for celebrations yet – Samsung is only in the lead by 0.4%.
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StatCounter released the report on Wednesday, which includes a range of results, including the most popular browser (Chrome), search engine (Google), social media network (Facebook) and mobile operating system (we'll get to that later). Tablets are not included in their rankings, however. You can read the report here.
As of the end of June 2013, Samsung's steady rise in mobile browsing popularity over the last 12 months saw it surpass Apple, who has been trending noticeably downwards, for the first time. While the margin is negligible, the general trend indicates the gap will continue to increase in the coming months. The last time the two mobile behemoths were this close was in the lead-up to Christmas last year, around the same time Nokia took a serious nosedive and ostensibly retired from the race.
Samsung Dominates Globally
Samsung currently holds the top global spot with 25.5% of the total global mobile web page views, with Apple responsible for 25.1%. Nokia brings in 22% and all other device manufacturers are barely on the map, making up the remaining quarter.
But in the US and the UK, Apple is still the clear frontrunner. In the US, Apple is responsible for 54.8% of American mobile internet traffic, while Samsung represents only 18.3%. In the UK, Apple produces just shy of 48% of UK mobile browsing devices, with Samsung manufacturing only 20.5%. While Samsung has been steadily gaining in popularity in the US, so has Apple, with both major players eating away at the competition.
When it comes to mobile browsers though, the gap is larger and gives away a little more information. Android's nameless browser comes in at number one globally again, with 29.1% of searches, while Apple's Safari browser accounted for 25%.
From this we can surmise Apple users browse almost exclusively with the iPhone's stock browser, hence the percentages lining up so neatly. But Android users seem to be a little more likely to browse on non-stock browsers, like Chrome, which is slowly gaining ground on Android 4.2 devices, or other browsers users install themselves.
But again, in the US and the UK, Apple puts in the big numbers (55% and 48%, respectively), with Safari usage increasing in both countries during the last year. Meanwhile, Android has either slowly dropped off (US) or remained steady, with just a slight decrease (UK).
And the fun one we all like to argue about: mobile operating system. Globally, Android continues to increase its lead over Apple's iOS. At the end of June, Android powered 38% of mobile devices, up from 26.5% a year ago. Apple largely went nowhere, remaining at roughly 25%. Again, Samsung's increase has been at the cost of its competition, but Apple seems immune.
In the US and UK, we see the same story replayed as in the other categories of the study. In the US, Apple dominates, with almost 55% of devices running iOS, and Android making up just under 40%. In the UK too, Apple takes the number one spot, with 48% of devices, while Android represents 31%. Both countries remain largely steady, with around 4.5% increases for Apple in both over the last year. Meanwhile, Android has remained stable in the US and gained 5% in the UK.
What do you think of these stats? Do you think Android will eventually overtake Apple in the US and UK?