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Motorola's New Strategy: Smaller Phones, No Bloatware, Stock Android

Authored by: Steven Blum — Apr 17, 2013
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© Motorola

Today, more details have emerged about Motorola's current smartphone strategy. According to a report from PC Mag, the company is working on new smartphones that will run stock Android (which isn't surprising) and will be smaller than most phones currently on the market (which is, actually, kind of surprising).

Speaking to PCMag, Jim Wicks, Motorola's chief of design said the phones would feature an "unadulterated version of Android." He went on to say, "Some people like a big display, but there's also a lot of people that want something that's just about right. I think 'just right' is important, and we're designing so we don't disappoint those people."

Wicks also said that Motorola is going to focus more on customer experience than the "specs race," focusing on thin bezels, scratch-and-drop resistant designs and a bloatware-free skin. The company is going to focus on releasing just a few devices per year, much like HTC's current strategy.

Now, we're not sure if Motorola is talking about their oft-rumored "X phone," here or another line of phones entirely. But there certainly exists a market for phones running stock Android that one can hold in a single hand. In fact, I'm guessing a lot of AndroidPIT readers would snatch up those phones faster than you can say "Motoblur."

Source: PC Mag

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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  • CJ Brown Apr 18, 2013 Link to comment

    If Motorola came out with a line of Android Smart Phones that were @ least a 4.5 sized screen (smaller then a 4.7, but larger then a 4.0) for the No Contract Market and held a standard of say 1.5 / 2 gig of ram, 16 / 32gig internal memory, 8 megapixel back / 1.7 front cameras? Buyers wouldn't care how thick, or thin, it is ... they just want something for under $300 that's built right (either out of polymer, or aluminum), comes with less bloatware and allows for immediate software updates (like a Nexus)!

    C'mon Motorola, embrace the No Contract Carrier Market (which is growing on a global level)!!


    C J

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  • Rui Costa Apr 17, 2013 Link to comment

    I have na Iphone 5 and a Galaxy SII, and the size of the screen of the SII its enough for me ( i dont mind if it was just a litle, and i mean a litle bigger ). I prefer to have a good build phone nice to handle good looking and with OS upgrades with no delay.
    I used one SIII for a day, and i didnt know where to put it without being afraid of braking it .
    So i want to replace my SII, and i will wait for the next Motorolas phones to get one i hope :).

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  • ljhaye Apr 17, 2013 Link to comment

    i thought most users wanted phones at 4.5" and up. matter of fact one of the knocks against the iphone is its screen size at 4"...interesting as it seems, motorola is going to fail by ignoring the trend to bigger screens on android phones.

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  • Rui Costa Apr 17, 2013 Link to comment

    I sincerely hope that Motorola build a médium size phone with the future OS 5.0, and that they will be back on selling in Portugal. I had always Motorola phones, until they stop selling them here...

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  • Ti Mo Apr 17, 2013 Link to comment

    Sounds really good, let's see what they will do with that strategy

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