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We recently wrote an article about how Facebook was looking at releasing more independent apps as a part of their growth strategy on mobile. Well Facebook recently took the wraps off a new app to add to Instagram and Messenger in the form of an app called Paper. This app is likely to compete with existing apps like Flipboard and Google Newsstand. An app like this has been in the works for quite some time and it will apparently use the tagline, “stories from Facebook”.

facebook paper
The new Facebook Paper app which is only available on iOS right now / © Facebook/AndroidPIT

One really irritating thing about Facebook with regards to this app is their insistence on building and releasing the app on iOS before Android. Right now the app is set to be released on iOS devices on February 3rd but there is no word on when an Android version of the app is coming up or on whether it is even in development. This is especially annoying since Android has about 80% of the market share right now.

The paper app is described as an app that let’s users explore and share stories with the users around them. The app will have different sections such as technology, sports etc. and there will also be a newsfeed area, much like the original Facebook app. This will contain some duplicate content obviously. The app will also include stuff from emerging voice’s as well as established ones which is a good thing.

It all sounds good but right now as Android users we really couldn’t care less about it since Facebook didn’t have the decency to think about us when developing the app.

What do you make of it and do you think that it will be a success? Please leave a comment below and we will get back to you.


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  • Let me guess.... full of ads just like my news feed!

  • I don't know who heads up their (Facebook) market strategy department and now I really don't care (being a hard core Android user). However, to go to market that caters to only one operating system, and that operating system makes up only 20% of us users. Well, I'll just stop rambling and tell you what I think of this 'strategy', IT'S COMPLETELY ILL THOUGHT OUT AND JUST PLAIN DUMB!!! Way to go Facebook! Looks like I'll be using Google + from this point moving forward. You can throw sand in my face one time only. Later Facebook!

  • already I have uninstalled messenger, being less active on fb and more on Twitter,....and no real intention to discard Flipboard...

  • I don't think it'll be a hit at all. like stated fb doesn't take its users into consideration and most people are fed up with fb but just continue to use it for obvious reasons. but I doubt they'll willingly download another fb app that is unneeded and probably won't compete with aforementioned apps

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