What Samsung had been doing was allowing its staff members to post comments anonymously and that's how things got taken too far. According to the Associated Press of France, the company hired Taiwanese students to make fun of HTC. The practice of anonymous comments has been put to an end. Not only that, they've put out an official apology in a statement to the media, as reported by The Register.
Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company's Online Communications Credo. We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo.
The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.
Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company's Online Communications Credo.
We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.
Apparently, the Taiwanese Fair Trade Commission has started an investigation into Samsung's false advertisement, which could mean that the latter might have to cough up a fine of $836,595. Rivarly is one thing, but dirty tricks is going to far. Though Samsung might fear the success that the HTC One might have, I don't think they have too much to worry about.
Do you think that Samsung should be fined?
Source: The Register