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Samsung Galaxy S7 and S7 Edge phone sales are up 25 percent from last year’s S6 and S6 Edge, according to figures released earlier this month. But what is causing this increase in sales from the Korean smartphone giant? Let's take a look.

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Samsung's Galaxy S7 series is heating up the sales charts. / © ANDROIDPIT

The Galaxy S series growth-spurt

According to Counterpoint Technology Research, the S7 series is up 25 percent from the sales of the S6 series. The country where most growth was occurred was the United States. American buyers are hungry for the S7, with US sales up 30 percent on last year. 

Samsung entered the premium market and buyers of high-end devices now see Samsung as a premium manufacturer. Perception is a powerful thing; the idea of a device as 'premium' takes time and buyers need to warm to that before it’s popular. 

Sales growth for the United States is up 30 percent for the S7 series

Samsung made a device that looked high-end without copying Apple. It created its own premium space by appealing to Western consumers while retaining a unique style that embodies Samsung’s technological innovation. It gave buyers a clear choice in the premium market by not creating silicon copies of the iPhone.

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Smartphone buyers are starting to perceive Samsung as a premium manufacturer. / © ANDROIDPIT

Meanwhile, Apple sales are flat

iPhone sales are stagnant. According to Statisa, iPhone sales from January-March of 2016 grew by less than one percent from 2015. This is the slowest sales growth year over year for iPhones. Now, even Apple is acknowledging that it could see its first decrease in iPhone sales growth ever.

Samsung is now Apple’s main competitor in the premium market. Samsung Galaxy S devices were always premium smartphones but now they also look like premium devices. Buyers see them as alternatives to iPhones. It's possible that we are witnessing the tipping point where Samsung and many other Android manufacturers rise as Apple begins its steady decline.

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Apple's sales growth slows to the lowest ever. / © ANDROIDPIT

Samsung hit a homerun

Samsung pulled off a tactical victory with the S6 and S6 Edge. It took a huge risk coming into Apple’s unchallenged premium space and it made a superb device that captured buyers' attention. That's part of the reason why sales of the S7 series are up. But we also need to give Samsung credit for the improvements it made in making the S7 series.

With the S7 and S7 Edge, Samsung went back to the future. It brought back the microSD slot. It improved the design. The phone lays flat because the camera doesn’t push out of the device as much as with the S6 series. And the S7 series is more stylish than I could have imagined.

Perception will continue to change. High-end buyers will continue to see Samsung as a premium device and flock to Android as a result. But in the grand scheme of things: Samsung has made a small step for its Galaxy series and a giant leap for Android.

What do you attribute the sales growth of the Galaxy S series to? Let us know in the comments.


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  • I have the htc one m7 and the Galaxy s5 and the s5 is much more powerful with a far better camera.1 year really made a difference back in 2014.

  • Jack W 4 months ago Link to comment

    t-Mobile is having a great deal now buy any Galaxy get second one free, hurry!!! before promotion over

  • Alex R. 5 months ago Link to comment

    Because its got sleek and sexy looks and great performance!

  • Eric Romero
    • Mod
    6 months ago Link to comment

    Simply because Android is better! Hahahah

  • The S6 was a giant step back from the S5 in terms of battery life and storage. Samsung knew it and so with the S7 they inserted a much bigger battery and brought back the micro SD card slot. The final thing missing is a replaceable battery.

    Hopefully the S8 gets a replaceable battery again! If not, my existing S5 will be upgraded to a an LG G5/G6. The S5 is the greatest Galaxy smartphone ever.

    • Dude I've owned all those phones n i disagree with you completely and I have to ask do u or have u owned a s6 and have u actually had a G5 in your hand and used it and experienced the crappie build quality and the features it's lacking or are u just talking smack

      • JosQi Low 6 months ago Link to comment

        what makes battery life better mainly is Android firmware. update one. if u have any. significantly u will find out battery life lot better when comes to version 5.0 and above.
        and 6.0. can even extend to 2 days. or 1 and half.

    • mjh49783 5 months ago Link to comment

      I hate to tell you this, but I don't miss the replaceable battery that much, and between the IP68 rating, and a removable microSD card slot, I don't even miss my previous S5 that much, either.

      Also, between the annoying flap on the bottom, and the back cover gasket that can also get a bit iffy after normal use, it gets a bit difficult to justify a replaceable battery in my case. Especially when the S7, and S7 Edge can hold a clearly longer battery charge, too.

      I had an S5. It was a pretty nice phone. Otherwise, I would never have bought it. Meanwhile, I can agree that the S6 was lacking in key areas, such as a lack of water resistance, and a lack of the microSD slot. Well, two out of three was more than enough for me, as I now don't have to worry about silicone gaskets wearing out. Between that, and getting a 128Gb microSD card free with the phone, and what can I say? I broke my contract early, and signed up for a new contract. I got my old S5 unlocked, and then I got a pretty decent amount of money for selling it, as the flagship for 2014, is still a decent phone for 2016.

      Nevertheless, it's not an S7 Edge, and I don't regret the upgrade one bit. I actually had to wait for mine, as my carrier has been having trouble keeping them in stock, as they sell so fast.

      • Jack W 4 months ago Link to comment

        My GS5 still working like brand new condition, smooth and fast battery last all day. for doing 5,000 text and call a month and some web browsing and battery last all day not bad at all

    • Jack W 4 months ago Link to comment

      Nothing replace my GS5, still very much in love, has more features that I love such photo face tag is my main key not to give up my GS5 in fact I'm looking to buy another GS5 for back up

  • You guys didn't get it. The reason the S6 sales weren't too great was battery life. They fixed it with the S7, and now customers want it. The reason why you people don't pay attention to battery life is that at your office you always have charging cables and wireless charging pads everywhere, but most people don't. The S6 had the design, the camera, and the features, but without the battery, many people passed on it.

  • I've only been buying Samsung phones and tablets. I love android. I like the ability to customize. Gives me more options. I only wish Samsung would have quality stereo speakers. They put them on their tablets. I use my phone to listen to music all the time. That is where they fall short. I'm now thinking about Motorola because of that. Hope they will go in that direction. I really do like touch wiz. Although, it takes too long for updates.

  • they produced a truly great product that looks amazing and has the level of marketing that only Apple can match....
    and no I'm not a fan and I have NO desire for a Samsung device even if the S7 is currently the best Android device in the world...

  • this is not a gess that that samsung sales has robustered . am currenty using s7 which i fill is the best phone i will ever use .. its awosome to use and operate

  • If I had to guess why Samsung's sales are robust, I'd suggest the real driver is the really good sale pricing, marketing and shipping first. Every carrier had a really good deal right out of the gate. The inclusion of the Gear Vr with pre-orders was a brilliant move. It's pretty awesome. I doubt I would have ever paid the $100 unless I tried it somewhere and realized how awesome it is. VR is new and has a coolness factor. I take my Gear Vr with me all the time to show people. With in seconds people get how cool it is. I do think word of mouth relating to the VR factor is another driver of continuing sales. I loved my HTC M7 and fully agree that HTC build quality is fantastic. I never cared so much for the M8 or M9 design. The 10 looks better, but will need to see it in person to truly judge. I won't be buying it though. I already bought the S7 as a preorder because the deal was too good to pass up. It was time to move on from my M7. When I bought the S7 I didn't think I would keep it. I really thought I might suck it up and sell off the S7 if the HTC 10 was good enough. Now for me it's not just about a phone to phone comparison. I'm hooked on the VR and will keep the S7. HTC should make their own entry level phone based VR. I'd further speculate that Apple will be forced into moving into the VR space soon in some way. Some kind of iPhone VR headset makes sense to drive both iPhone sales and App Store sales.

  • MrStarbor 6 months ago Link to comment

    Folks,how can you speculate on something you never tried ...
    to propose or expose your dumb assumptions one must try first and then jump with conclusions
    I am not a fan of Iphone,HTC,Samsung ,Sony etc
    All I know that I still have my first HTC M7 and it never failed
    Just look at a build quality of M10 and you will find absolutely nothing to compare with..
    All those flimzy phones samsung , lg nexuses and and alike are not even close
    As far as UI,software etc I am not judging those yet..
    When I will get one ,then I will post another review

    • Flávio 6 months ago Link to comment

      The latest HCT looks like a blend of an IPhone and a Galaxy though '-'

      • Considering HTC entered acrosslicensing deal with APL, there's a reason for it.

        HTC was convicted of copying certain software features, while APL was convicted of copying the external appearance - HTC did the first uni body aluminum phone and got promptly ignored for it.

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