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Wanna buy Sony? Why Sony is considering selling off its mobile division

We all know the smartphone market is a cutthroat business. And with the rise of high-profile, low cost Chinese manufacturers like Xiaomi and OnePlus, it's easy to see how larger, more slow-moving companies like Samsung and Sony might be feeling the pinch. But we never expected Sony would start looking at selling off its mobile division.

xperia design
Despite some big winners, Sony may have to sell its mobile division. © Sony, ANDROIDPIT

But that's exactly what is happening right now, with Reuters reporting that the Sony Corp CEO, Kazuo Hirai, is looking at several options, including joint ventures or even outright sale of its flailing mobile and TV divisions. Even with winners like the Xperia Z3 and Xperia Z3 Compact on deck, the prognosis is not looking good.

If you think this kind of thing can't happen, take a look at BlackBerry and Nokia, two of the biggest names in phones back in the 90s and early 2000s. Both have suffered at length in recent years and are now either completely gone or barely holding on.

Then we've got Motorola, which, despite pumping out awesome devices for a while, got flogged off to Lenovo from Google's stable for a pittance: surely one of the sweetest mobile deals ever. And HTC had seen its fair share of potential buyouts to combat its revenue problems before returning to profitability recently.

Sony logo
Staying in the black is increasingly a problem for Sony Mobile. © Sony

With international competition heating up and the smartphone industry starting to level out as market saturation draws ever closer, Sony is wise to explore its options, especially considering the company has had to cut its earnings forecasts six times in the last three years.

While Sony has confirmed there are no offers on the table at present, the news that one of the most recognizable smartphone brands could be up on the auctioneer's block is likely to have a few well-resourced manufacturers looking closely at their credit line.

"Electronics in general, along with entertainment and finance, will continue to be an important business, but within that there are some operations that will need to be run with caution - and that might be TV or mobile, for example." - Kazuo Hirai, Sony Corp CEO

This is in keeping with statements made to me at CES 2015, that Sony will be reducing its product lineup in 2015 and that high-end smartphones will increasingly become the company's primary mobile focus. But cost-cutting and minimal product releases may not be enough, with analysts stating the mobile division will be in the red in three years unless drastic changes are made.

What do you think about this news? Where do you see Sony Mobile in the next couple of years?

Source: Reuters


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  • Big Red Feb 17, 2015 Link to comment

    I remember back in the 90s my employer at the time gave us a Motorola Bravo Plus Pager (lol remember those) and a Motorola StarTac flipphone. Those devices were among the most popular for it's time. I was disappointed but not surprised when Nokia & Motorola didn't really fare well in the smartphone age. I really hope Sony makes it; it would suck to see another good company overtaken by Xiaomi and other Chinese companies. I'd like to see more longevity on the product lines and not this mad rush to get everyone to upgrade every year or two.

  • Simply to expensive ( phones and TVs )compared to other major brands for no obviously or significant technological advantage.
    I have a great G3 smartphone..far cheaper than other flagship models, but my next device will be the Asus Zenfone 2. Best bang for buck.
    Well below what Sony and the rest can offer.

  • No no... This should not happen... :((( pls sony u r best... Dnt do this... WE WANT U. DOT.

  • jack lin Jan 15, 2015 Link to comment

    Survive, Sony Mobile, you do great phones.

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