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Surprised? The Nexus 7 Is Selling REALLY Well

Authored by: Steven Blum — Nov 21, 2012

Sales of the Nexus 7 have apparently doubled throughout the holiday season, obliterating the expectations of Google and their suppliers. Google originally expected to sell 2.5 million Nexus 7 units in 2012, but DigiTimes is reporting that another 2.5 million have are expected to be sold, and orders have been made this month to keep up with demand.

The little tablet that could has received an inordinate amount of attention from Google, even showing up as an advertisement beneath the Google search bar. Of course, positive reviews have also helped boost sales. But the biggest factor likely guiding the tablet towards success is its price: just $199, it is not such a big investment for the majority of (employed) folks out there. 

Just the right size at just the right price, the Nexus 7 will likely continue to sell well this holiday season, now that a 32GB version of the device is available and the price of the 16GB version has dropped by $50 to $200. 

But one has to wonder why Google was so surprised to see the Nexus 7 selling well? Don't they do any market research? Considering the latest snafu with the Nexus 4, it appears Google doesn't really understand their customers' buying habits, and has a hard time predicting demand. 

Source: DigiTimes

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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  • It may not be a google thing. Asus (and LG for the nexus 4) may not be able to supply the units due to manufacturing and supply chain issues. Samsung and Apple are in a class of their own when it comes to manufacturing and sourcing. Few companies can churn out units the way they do.

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