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Death of the tablet? Device sales decline at end of 2014

The meteoric rise of the tablet finally appears to have peaked. Global tablet shipments went down 3 percent year-on-year in the final quarter of 2014 and were accompanied by a decline in sales.

lenovo YOGA Tablet 2 Front
Are tablets a dying breed? / © ANDROIDPIT

The data from research firm IDC shows a total of 233 million tablets shipped throughout 2014 - an 8 percent increase on 2013 - but that shipments took a sharp dip towards the end of the year. This was the first time tablet shipments declined since IDC started tracking them, and is particularly shocking as the Christmas holiday period is usually a time of increased sales.

While Apple and Samsung continue to dominate the tablet market, holding 28 percent and 14.5 percent market share respectively, their year-on-year sales also declined by 17.8 and 18.4 percent.

Of the top five tablet manufacturers, only Lenovo saw positive year-on-year growth (9.1 percent) thanks to its dominance of the Asian market, while Amazon took the hardest punishment, with its 2014 tablet sales free-falling 69.9 percent since 2013.

2014 Tablet sales
© IDC Worldwide Quarterly Tablet Tracker

While 2014 was a tough year for major tablet manufacturers, Senior Research Analyst Jitesh Ubrani thinks that this is because of the growing number of low-end, small-brand devices on the market. “Samsung's struggles continued as low-cost vendors are quickly proving that mid- to high-priced Android tablets simply aren't cut out for today's tablet market," he said.

So maybe it’s too soon to herald the death of the tablet just yet, although it looks like the big tablet brands are losing some of their pulling power in the face of cheaper, low-end devices.

Only 7 percent of AndroidPIT readers use tablets. Why? Does your phone do the job of a tablet well enough, or are you more of a traditionalist and prefer the power and versatility of a laptop?


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  • Dwarfer66 Feb 10, 2015 Link to comment

    Being also a desktop PC owner that sounds very familiar that the bubble has burst so to speak.

    Here in Australia the demand for the Samsung Tab S is out stripping demand. The biggest telco (Telstra) doesnt even have them available, I had to go to my rental company to get one (even then I had to wait over a week for it to arrive).

  • Somehow journalists, the wordsmiths of our culture, seem to misunderstand the difference between a market being dead and a a market being saturated.

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