Reason 1: Design
The UMi Touch is not a common, faceless Chinese smartphone. Each element and detail is well thought-out and useful. Its curvy shape makes holding it with one hand very comfortable and the aluminum case guarantees higher safety and general robustness of the body, which is useful if it happens to get dropped. Its eye-catching appearance gives it an expensive and stylish look, though its price is moderate compared with its well-known counterparts. The UMi company has done its best to introduce a main trend for all modern smartphones, including new iPhones, and the Touch features 2.5D rounded glass edges.
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- Code is only valid for one-time use on February 17.
Reason 2: Firmware
All UMi smartphones have a very important feature – they are sold with a clean Android OS, with no launcher interfaces (e.g. HTC Sense, Samsung TouchWiz, etc.) or unnecessary software, and the UMi Touch is no exception. The UMi Touch comes with stock Android 6.0 Marshmallow, so, when you purchase this device, you won't have to get used to a special launcher or get your head around its particularities.
All UMi smartphones are sold with a clean Android OS
But that's not all. Like other UMi devices, the new Touch supports Rootjoy, which makes it possible to get quick firmware updates like MIUI, Flyme, VIBE UI or even Windows Phone 8 with just a few clicks.
Reason 3: Scanner
The UMi Touch is equipped with a highly-precise fingerprint scanner, which is capable of recognizing fingerprints in a tenth of a second with maximum accuracy. The scanner can quickly unlock the device and protect access to certain programs.
For example, you could set the fingerprint reader to open banking or note apps that are normally restricted with passwords. Another important feature is that the scanner is embedded into a mechanical home button below the screen, which can be woken up by pressing or just touching it, thanks to its sensor layer. To sum it up, the home button works in three ways: mechanical pressing, sensor touching and fingerprint scanning.
Reason 4: Hardware
The device has a 64-bit Mediatek MT6753 Octa-Core chipset, a Mali-T720 graphics chip, 3/16 GB memory, a micro SD card slot, LTE support, a 5.5-inch 1,080p display and a 4,000 mAh battery. With these, you have a device with the features of last year's flagship models, at a budget price.
The UMi Touch also has a 13 MP camera with a quality Sony Exmor R IMX328 sensor. Its front camera is a 5 MP Hynix Hi553 and has a flash for better selfies.
Reason 5: Price
The UMi Touch arrives on the global market on March 20, including major online shops Aliexpress and Amazon. You can pre-order this new smartphone in silver or dark gray from February 18, with a nice extra – free delivery. The UMI Touch will be priced at just US$179.
Check out more about the UMi Touch at www.umidigi.com.