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What would happen if Google bought Twitter?

The purchase of Linkedin by Microsoft may speed up another giant acquisition in Silicon Valley: according to financial analysts, Google could buy Twitter before the year's end. Capitalizing on a moment of crisis for the 140-character driven social platform, what benefits would this bring to the Big G?

Initially, Google would have access to 310 million active users – with 44% of them (136 million) using the platform daily. This could represent a triumphant return for the company to the world of social networks, a space where it has already failed three times, with Orkut, Buzz and Google+. 

The purchase of Twitter could represent the triumphant return of Google to the world of social networks

As Microsoft will likely do with LinkedIn, consider that Google would integrate its main tools into the Twitter platform to facilitate the production and sharing of content. In other words, YouTube, Google Docs, Drive, Calendar, and others would be available directly in the Twitter user interface for quick access. 

In buying Twitter, Google could return to the world of social networks with a bang. / © ANDROIDPIT

Perhaps more significant, however, is the potential Twitter offers to Google's online advertising business model, where the vast majority of its revenue is generated. 

The timing of the purchase could not be better

In its glorious past, Twitter resisted offers from rivals like Facebook and even Google. But now the marketplace is different. The 140 character-limited social network is facing heat from its investors for failing to increase the user base. To make matters worse, Twitter was recently overtaken by Snapchat in overall active users (150 million versus 136 million).

Messengers like WhatsApp and Facebook Messenger have already surpassed Twitter in total number of users. To make matters worse, after announcing losses of $521 million in 2015, Twitter’s shares fell by 7 percent at the beginning of the year. So several shareholders of the company see an offer from Google as a potential to recover their lost investment.

Twitter is still alive. For now.

Twitter has made some changes to try and expand its user base. The latest was to ease its historical limit of 140 characters; this was once something considered unchangeable and a trademark of the company.

There are many reasons to celebrate the new aspects of Twitter. / © Twitter

Now, content such as polls, GIFs, links to photos, the handle of the user being answered and videos no longer count as part of the 140 characters. The same is not true of external links.

In addition to this, the company has been using other resources to monetize its service better. One is to allow its advertisers to observe an emoji sent by users. This helps companies better target its advertisements.

What is your opinion of the possible purchase of Twitter by Google? Let us know in the comments.


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  • CJ Brown 4 months ago Link to comment

    A very accurate article from Rui Maciel; where the future could see Google rebranding Google+ (with Twitter enhancements) OR rebranding Twitter (porting over everything from Google+). Competition is fierce, but I don't want to see acquisitions thrown in the corner by larger Corporate entities - use it or don't buy it !

  • Anything's possible!

  • Sir Marky 4 months ago Link to comment

    In Twitter's early days there was a wonderful competitor caked Jaiku. It did everything Twitter did and more, had a decent user base and had Twitter catching up. Google bought it and did what Google does when it buys a company; asset strip the technology, reassign the programmers and close the product. They sat on the code for two years before making it open source but by then Twitter was in its ascendancy. A Google purchase will not be good for Twitter. Companies who are rarely come out of it alive.

  • I hope Google buys Twitter, and makes it better. I don't like Facebook, it's full of garbage.

  • Wow this is the 1st time I've heard of Google n Twitter. Interesting. I've gotta get invested in some of these future markets and make some money!

  • mccart 4 months ago Link to comment


  • what happen if china buy google.....lolz

  • tekf33k3n 4 months ago Link to comment

    I could easily see Google opening up the token limit for 3rd party developers again and opening up the native API. That way we could get some much better apps going.

  • Twitter is great, it's the only place where celebrities will actually respond.
    I don't understand the Snapchat.

  • storm 4 months ago Link to comment

    Twitter has gone stagnant. Not the right time to buy it. Google might buy it later when it's cheaper. It's more Microsoft's style to buy it while over priced and struggling.

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