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Who's to Blame for Nexus 4's Collosal Failure?

Authored by: Steven Blum — Jan 15, 2013

Folks across the world have been waiting months to be able to purchase their Nexus 4 devices, but LG seems to think the supply chain is moving along just fine. According to an official who spoke with the South Korean newspaper Choson Ilbo, production is moving along as planned at the company's Pyenongtaek plant and there is no supply issue.

Except, of course, there most DEFINITELY IS. When no one is able to purchase your phone online because it is perpetually sold out….yeah, I'd say that's a minor supply issue.

But before you go and blame LG for everything, it's helpful to remember that Google has consistently botched launches of their Nexus devices since time immortal. The company received the same criticism when they tried to sell the Galaxy Nexus. Today, 70% of Google Play products are consistently sold out most of the time, including Samsung products, accessories, etc. Google too seems to be really, really bad at predicting consumer demand.

All of this has got to make you wonder whether Google will continue with their policy of using third party OEMs to produce Nexus devices, now that the company owns Motorola. I'm guessing Google will choose Motorola to make the next Nexus device, but I'm not sure it'll matter, since they seem to be so bad at pumping these out in time.

It's one thing to have a temporary sell-out. But the Nexus 4 has been consistently sold out for over two months. This is an absolute disgrace. Google Play is a huge failure and until Google realizes this and takes steps to prevent it from ever happening again, no one is going to take these Nexus devices seriously.

Source: The Verge

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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  • CJ Brown Jan 25, 2013 Link to comment

    I would've looked into the Nexus 4 if -

    A) it was available for purchase offline vs online only

    B) there was a no contract carrier willing to accept the Nexus 4

    C) better customer support from Google

    Google & LG truly f'd this one up (they could've sold so many under Cricket - Boost - Virgin Mobile - Metro PCS) & its their loss (not mine) ! Whomever was responsible for this screw up needs to be shit canned from their job(s) ...

  • i wnt the new nexus so am being unsure now if anything wl go wrong on it

  • i wnt the new nexus so am being unsure now if anything wl go wrong on it

  • My contract expires this weekend, so I was planning to get a Nexus 4 and move onto a SIM only deal.

    Apart from not being able to get hold of a Nexus 4 (unless you want to pay a premium by buying from ebay).

    So, now I'm weighing up an S3 vs HTC One X+ vs waiting for the S4 - looks like Nexus is a great phone, but it;s out of the equation now.

  • Being a G2x owner, the LG part does not surprise me a bit...

  • Couldn't agree more. Google just needs to outsource selling of Nexus devices to someone competent - Amazon!

  • Nor me, I'm about to get an S3....


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