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The Xperia X Performance may have replaced the Xperia Z6

Update: Sony statement retracted

Those who've been anxiously awaiting the arrival of the Sony Xperia Z6 may find themselves sorely disappointed. According to a Sony spokesman, the anticipated device will never be released; Sony has launched the Xperia X Performance in its place. This statement was later retracted, but you can find out more about the Xperia X Performance below.

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androidpit sony xperia x performance 3
The Z line changes its name but not its face. / © ANDROIDPIT

UPDATE: 15:33 PM, February 22

A Sony spokeswoman contacted AndroidPIT this afternoon to retract the original statement. The spokeswoman said the country manager who told AndroidPIT Italy that Xperia's Z line would be dropped had "mistakenly" revealed product roadmap details. The spokeswoman also said Sony would not publicly discuss the roadmap at this stage.

The either means that the information we were given earlier is incorrect or not officially confirmed. You can read the original story below.

Sony SEM (South Eastern Mediterranean) Country Manager Augusto Zumbo told AndroidPIT that the company has decided to carry out a "silent" rebranding, changing its Z line to the X line. The Sony Xperia X Performance is the new flagship in this range.

The Xperia X Performance will offer a Snapdragon 820 processor and a 2,700 mAh battery, which is smaller than the 2,900 mAh battery in the Z5, although Sony claims it can last two days thanks to enhanced power management, although we've heard that before. It also offers water-resistance certification, as is Sony's style.

Sony has decided to carry out a "silent" rebranding

It has a 23 MP rear camera and a 13 MP front camera, plus a 5-inch, curved Full HD screen and 3 GB of RAM. The device has been announced but not yet released, and was not available to test at MWC. Mr Zumbo told us it is likely to arrive in the summer.

androidpit sony xperia x performance 2
The Xperia X Performance could be the new Xperia Z6. / © ANDROIDPIT

As you can see from the images above, the design is almost the same as the Z5's. The only change is the curved design along the edges of the display. Mr Zumbo stated that Sony is continuing to focus on quality and winning design, as well as increasing the range of colors the device comes in.

Are you ready to welcome this new Sony Xperia Z6 in disguise, or are you outraged by the silent assassination of the beloved Z series? Share your views in the comments.


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  • Dave 7 months ago Link to comment

    Problem with nearly all power management apps is they restrict your devices performance. Not being funny but if you've got a top end, bells & whistles phone, you're going to want to get the best games / apps / video software & push the beast to its limit - not having it run at your 2 year old phones pace, just so the battery isn't drained in 2 hours!

    Smaller battery is just asking for trouble & can see a lot of complaints with this.

    As others had said, design is very "meh" and looks exactly like every other series model!!

    And if they haven't sorted out the heat issues, can see this one failing. As a few others have said, enough of the daft gimmicks. Fun to use once or twice, but that's it - end up being bloatwear and forgotten about.

    Decent CPU, RAM, STORAGE, GFX, SCREEN, CAMERA, AUDIO is what most want & a battery that doesn't require stupid power management software to last for 2 days! Nice beefy power supply that can run the phone at full pelt for as long as possible is what we all want.
    Keep the bloatwear to a minimum, nice design & you're onto a winner.. And advertise the c**p out of the thing.

  • Honestly, SONY is so f****d up with their smartphone division, they really don't know whether they are coming or going. Now what? An "X" series, but nobody knows if this is a replacement for the Z-series or not. I own nothing Apple makes, and hope I never will, but you have to admit they do a lot of things right. For example, Apple does not waste money and talent making dozens of different but similar phones; they don't introduce a new one every 2 weeks and anger and confuse their loyal customer base; they make excellent phone that are stellar performers and are built to last, and they have far far superior customer support and warranty service world-wide.
    SONY needs the Z6, and it had better be a home-run, and not just another warmed-over iteration of a previously warmed-over iteration that didn't sell well. If the Z6 fails, then it's probably lights out for SONY's mobile phone division. SONY needs new, forward-thinking management that knows how to get it right and think outside the usual box that SONY seems to be trapped inside. The Z6 needs dynamite specs like 4-6 GB RAM, more reliable fingerprint scanner, better faster camera, Snapdragon 820 or better SoC with zero overheating and zero stuttering issues, less bloat (how about zero?), genuine waterproofing, 3200 mAh battery minimum, wireless quick charging, USB-C, brighter cleaner screen (how about AMOLED or OLED?), better build quality with next-generation Gorilla glass and zero plastic. SONY could also focus on getting the basic stuff right, and quit including worthless tricks like PlayStation remote, dinosaurs in the background, 4K resolution (it only works on about 10% of what you shoot anyway), and pressure sensitive touch screen. These are worthless gimmicks that only make a mediocre smartphone cost way too much.
    SONY also needs to make sure they have the best customer service & warranty support in the business to take good care of their customers. In-house warranty service & repairs should be available anywhere in the world at ANY SONY authorized repair center, no matter where the customer purchased the phone, without all the BS and double-talk. Just take care of your customers, period.
    Finally, they need to advertise the hell out of the Z6 in print media and on TV. And they need to introduce this phone world-wide on the first day, right out of the gate, and make sure it is available on all the major US carriers from day-one. Why does SONY continue to ignore the US market? Afterall, it's only the biggest, most important, and most affluent market on the planet. Instead, SONY chooses to focus their money and resources on third world countries like India and SE Asia where most people cannot even afford to buy a loaf of bread, much less one of their over-priced smartphones.
    I am waiting for SONY to start acting like a big dog if they are really serious about competing with the big dogs. I have been waiting for SONY to bring me a home run so I can buy one their beautiful phones. I skipped the Z3 and the Z3V because they were over-priced under-performers. Now they bring the Z5 to US with no fingerprint scanner. What a POS. SONY, don't make me buy an iPhone. I want the Z6...but only if it's really and truly amazing.
    Hello you read these blogs to find out what your customers are thinking and saying and what they really want? Or do you even care? You can do much better.

  • I don't believe Sony rebranded Z series, I know Sony likes to delay stuff when is needed, in fact this is the case, they just simply don't rush with their products.

  • I can’t go back to a 5" screen.
    5 1/2" is the minimum screen size for me.
    Where's the ultra z equivalent?

  • As long as the device is top of line/premium, I couldn't care any less about the branding. X actually is just new enough to excite interest for those who wouldn't normally look at Sony. So I'm fine. As long as a z6 doesn't come out in 5 months and then I wasted my money

  • Think this is Sony winding down its releases to once a year and about time

  • Which carriers will offer the X Performance??

  • McNeil 7 months ago Link to comment

    I dont think it was rebranded! I refuse to believe so! Z6 is coming out in Sep!!!!

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