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Yes, the Galaxy S7 and S7 Edge will be a hit at the end of the year

Uncovered at the last Mobile World Congress and launched last April, the Samsung Galaxy S7 and S7 Edge quickly worked their way onto the platform of the most sold Android smartphones in the world. Their success is not, however, undeserved as these phones are currently two benchmarks for the entire market. With the Galaxy Note 7 fiasco, the future of the S7 and S7 Edge seems even brighter. Let's have a look at the future of the two devices.

Before going any further, I hasten to add that this article is not aimed at criticizing Samsung, nor glorifying or defending it after its Note 7 problems. I am simply trying to analyze one of the high-tech trends for the end of this year.

Samsung does not have a choice

The first reason for this probable success comes from the fact that Samsung does not have any other choice. Without a Galaxy Note 7 to boost its sales, the south-Korean company has to make do with its two previous flagships. Despite the disastrous phablet incident, the Galaxy S7 and S7 Edge still benefit from a very good image.

The most important time of year for production is beginning. With new year celebrations arriving and promotional days such as Black Friday and Cyber Monday just arround the corner, marketing campaigns and advertisements will increase to make the most sales possible. Samsung, a leader in this regard, will not miss this opportunity and may flood our screens with its smartphones.

The company cannot risk doing anything else since the losses associated with the Note 7 scandal were tremendous

The company cannot risk following any other route since the losses associated with the scandal were tremendous. The loss due to the failure of the Galaxy Note7 are going up to an estimated $17 billion, corresponding to the 19 million predicted sales throughout the life cycle of the product. An additional $1.5 billion must be added to the loss for the 4 million smartphones made that will never be sold, a billion for the cost of the first recall, and another billion for the second recall on top of stock market losses.

In brief, if Samsung Mobile wants to save the end of the year, it must wager on its most popular smartphones with an increase in publicity. Up until now, this strategy has always worked. There is no reason that this should change even after the retraction fiasco.

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The Galaxy Note7 was a great device with a faulty battery. © AndroidPIT

Much more reasonable prices 

By launching the S7 last April at $649 and the S7 Edge at $749, Samsung voluntarily lost a large number of Android users. The brand clearly placed itself on a premium but that has consequences. Not everyone wants to necessarily spend so much money for a phone.

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With such high launch prices, Samsung voluntarily lost a large number of Android users
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Luckily, some time has passed since its launch and its retraction, and it is now possible to acquire a Galaxy S7 for around $550. This last trimester will also provide an opportunity for new promotions. It is therefore not surprising that the price of the S7 has decreased to less than $550 and that of the S7 Edge to around $600 - an affordable price for many users.

Two of the best smartphones at the moment

It must be acknowledged: the Galaxy S7 and S7 Edge have everything needed to be considered amongst the best of current Android smartphones. They have an attractive design, excellent build quality, top-of-the line materials and Samsung has corrected the errors of previous years with better sealing and memory extension through microSD. In addition, even six months after its launch, the 12 megapixel camera remains excellent in 2016. Combined with the optical image stabilizer, autofocus and LED flash, the camera has the ability to produce some beautiful photos in all light conditions.

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The multitude of camera-features of the S7 is quite impressive. © ANDROIDPIT

Android Nougat comes with several extras

Currently, with Android 6.0.1 Marshmallow and its personalized TouchWiz interface (like it or not is another debate), the Galaxy S7 and S7 Edge are guaranteed to receive the update to the latest version of Android, notably Android Nougat.

You will not only benefit from the new features of the latest Android update but also from some surprises and several improvements on Samsung’s part. The Galaxy S7 should notably inherit several developments introduced with the Galaxy Note 7 (not the battery fortunately), starting with Grace UX, a more seamless TouchWiz interface. An improved version of the Always on Display function, the famous Samsung screensaver, is also included.

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The Always On function is a really useful feature.© AndroidPIT

Which one do your prefer?

Choose Galaxy S7 Edge or Galaxy S7.

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And you, will you fall for the Galaxy S7 and S7 Edge at the end of the year?

31 comments

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  • ljhaye 1 month ago Link to comment

    It's amazing but true the various S7 variants are still holding their own this late into 2016. The other Android OEM's are still pretty blah...

  • Awesome looking for Galaxy s7 Edge

  • I love my S7 Edge!

  • The Galaxy S7 edge is a piece of crap!!! It states that it is indestructible... Has videos on YouTube showing someone hammering it, chiseling it, and dropping it "50" times face down and it doesn't crack. My son was sitting down and dropped it from knee level and the whole front screen cracked. False advertisement??? I think so

    • Indestructible have'nt heard that!
      People have there own issues yes course they do mine is a phone I use in a work environment but it has a armoured case and screen cover of tempers glass .
      I have the vr goggles which I am very pleased with
      Anyone who says you can smash a phone with a hammer or deliberately set out to inflict such like is having a laugh simple as that just because it airs on utube dose'nt make it true

    • What are you talking about? Why would you believe that a phone that is half glass is indestructible? Not very bright.

    • Cory Schmidt
      • Admin
      • Staff
      1 month ago Link to comment

      Thank you for your comment Kelly.
      Samsung has never made the claim that this device is "indestructible". If a smartphone manufacturer did make that claim, I would be skeptical to say the least. I guess it depends on the surface and the angle of the drop. Now that flagship devices use glass, it's likely that breaks are more frequent. But I wouldn't say the Galaxy S7 Edge is less durable than other smartphones.

    • I have an S6 edge and I've dropped it from some serious heights... Surprisingly nothing has ever happened to the screen. It all depends on luck and the surface.

      Besides comparing s7 edge to any other smartphone of this year, it's waaaay more durable I'd say.

    • Never claimed to be indestructible. I dropped mine on the screen and it cracked. Insurance saved me and the new one works fine.

    • Who told you that? Of corse it's gonna break it made of full glass with tiny bezels. Why do you think it's indestructible the carrier says it's breaks easy and it's not good for kids.

    • You're an ***, nowhere does anyone or anything state it's indestructible.

  • Yea the note 7 had its problems and it would seem samsung thereselves are unsure the cause
    That is the problem with highend technology it does unexpected things!
    But the market cries out for evermore tech regardless of wether the technological advances can be sustained .
    And the tech press cries for evermore then when it fails cries out how terible it all is
    No was just to much tech to quickly packed into a package that could'nt handle the expectations of press and public
    Get over it
    The s7 and edge are amazing peices of tech now we hear about s8
    Tech advances increasing rapidly get over it stop crying over advances you can only critizise without ever having to be apart of the advances

  • the best smartphone right now is not the s7/s7edge but the oneplus 3.

    • Cory Schmidt
      • Admin
      • Staff
      1 month ago Link to comment

      Thanks for the comment Alex. The OnePlus 3 is the best performing smartphone we've ever reviewed in our offices. I guess the design, though, is a matter of taste. I personally like it but many prefer the Samsung look and feel.

  • They should just add a few new color and thank God they were so out ahead with these phones that they may be in the top 5 specs wise for a year

  • tariq 1 month ago Link to comment

    i have s7 edge, tested pixel phone side by side. in my opinion, Edge is still better!

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