Uncovered at the last Mobile World Congress and launched last April, the Samsung Galaxy S7 and S7 Edge quickly worked their way onto the platform of the most sold Android smartphones in the world. Their success is not, however, undeserved as these phones are currently two benchmarks for the entire market. With the Galaxy Note 7 fiasco, the future of the S7 and S7 Edge seems even brighter. Let's have a look at the future of the two devices.
Before going any further, I hasten to add that this article is not aimed at criticizing Samsung, nor glorifying or defending it after its Note 7 problems. I am simply trying to analyze one of the high-tech trends for the end of this year.
Samsung does not have a choice
The first reason for this probable success comes from the fact that Samsung does not have any other choice. Without a Galaxy Note 7 to boost its sales, the south-Korean company has to make do with its two previous flagships. Despite the disastrous phablet incident, the Galaxy S7 and S7 Edge still benefit from a very good image.
The most important time of year for production is beginning. With new year celebrations arriving and promotional days such as Black Friday and Cyber Monday just arround the corner, marketing campaigns and advertisements will increase to make the most sales possible. Samsung, a leader in this regard, will not miss this opportunity and may flood our screens with its smartphones.
The company cannot risk doing anything else since the losses associated with the Note 7 scandal were tremendous
The company cannot risk following any other route since the losses associated with the scandal were tremendous. The loss due to the failure of the Galaxy Note7 are going up to an estimated $17 billion, corresponding to the 19 million predicted sales throughout the life cycle of the product. An additional $1.5 billion must be added to the loss for the 4 million smartphones made that will never be sold, a billion for the cost of the first recall, and another billion for the second recall on top of stock market losses.
In brief, if Samsung Mobile wants to save the end of the year, it must wager on its most popular smartphones with an increase in publicity. Up until now, this strategy has always worked. There is no reason that this should change even after the retraction fiasco.
Much more reasonable prices
By launching the S7 last April at $649 and the S7 Edge at $749, Samsung voluntarily lost a large number of Android users. The brand clearly placed itself on a premium but that has consequences. Not everyone wants to necessarily spend so much money for a phone.
Luckily, some time has passed since its launch and its retraction, and it is now possible to acquire a Galaxy S7 for around $550. This last trimester will also provide an opportunity for new promotions. It is therefore not surprising that the price of the S7 has decreased to less than $550 and that of the S7 Edge to around $600 - an affordable price for many users.
Two of the best smartphones at the moment
It must be acknowledged: the Galaxy S7 and S7 Edge have everything needed to be considered amongst the best of current Android smartphones. They have an attractive design, excellent build quality, top-of-the line materials and Samsung has corrected the errors of previous years with better sealing and memory extension through microSD. In addition, even six months after its launch, the 12 megapixel camera remains excellent in 2016. Combined with the optical image stabilizer, autofocus and LED flash, the camera has the ability to produce some beautiful photos in all light conditions.
Android Nougat comes with several extras
Currently, with Android 6.0.1 Marshmallow and its personalized TouchWiz interface (like it or not is another debate), the Galaxy S7 and S7 Edge are guaranteed to receive the update to the latest version of Android, notably Android Nougat.
You will not only benefit from the new features of the latest Android update but also from some surprises and several improvements on Samsung’s part. The Galaxy S7 should notably inherit several developments introduced with the Galaxy Note 7 (not the battery fortunately), starting with Grace UX, a more seamless TouchWiz interface. An improved version of the Always on Display function, the famous Samsung screensaver, is also included.
And you, will you fall for the Galaxy S7 and S7 Edge at the end of the year?