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#IFA18 3 min read 6 comments

ZTE is back with a bang as the Axon 9 Pro is unveiled

After the US sanctions, it looked like the end of the road for ZTE. But the Chinese company is back with a bang. Today, ZTE presented its latest flagship, the ZTE Axon 9 Pro, at IFA 2018 in Berlin - and it looks impressive!

It’s been two years since the Axon 7, but we have now seen its successor. The new ZTE flagship features a blockbuster spec at a decent price. It will be available from the end of September and will launch €649 (around $750).

Inside there is the Snapdragon 845 with 6GB of RAM and 128 GB of internal storage. The display is a 6.21 inch AMOLED with a notch in FHD+. There’s also a dual camera with wide angle, wireless charging for the 4,000 mAh battery, Bluetooth 5.0, NFC, Android 8.1 Oreo, facial recognition for unlocking and a fingerprint sensor on the back. The latest ZTE flagship also features stereo speakers with Dolby Atmos.

Special display technology

The Axon 9 Pro is the first ZTE smartphone to feature Axon Vision, a graphics optimization technology that improves visual effects. According to ZTE, the advanced video processing technology and the independent display processing chip aim to bring image quality and video fluency to a new level. The Axon 9 Pro also supports HDR10 video playback. It has an RGB sensor which manages ambient light sensing that dynamically adjusts the screen´s color temperature for ideal viewing under changing lighting conditions.

ZTE Axon 9 Pro zte 02
Of course, ZTE also gives the Axon 9 Pro a Notch. / © ZTE

The independent display processing chip with MEMC (motion estimation, motion compensation) technology is capable of processing up to 500 MP/second. Video content in frame rates from 24 or 30 is boosted to 60 fps to reduce blur and create a better viewing experience. The phone supports HDR10 video playback which presents more details and accurate chromaticity at an increased dynamic range. This brings technology that is typically found in high-end TVs.

ZTE Axon 9 Pro zte 03
The Axon 9 Pro follows the design of other current smartphone manufacturers in China. / © ZTE

The camera

On the back is a dual camera setup with one 12MP and 20MP lens. The 12 MP lens has a pixel size of 1.4 micrometers and an aperture of F/1.75. Optical Image Stabilization is in there as well. There’s also auto-focus, which is equipped with a dual photodiode (2PD). The 20MP lens has a 130-degree wide-angle view, which enables panoramic shots. The front camera with fixed focus is a 20MP for selfies and fast unlocking.

An all-round package at a good price

The Axon 9 Pro will be significantly cheaper than flagships from Samsung and Co. but offers an equally attractive overall package in terms of stand-out features. Of course, we won’t know how much of a true competitor this new ZTE is until we get stuck into the full review but, on paper at least, this looks like a winner.

What do you think? Can the Axon 9 Pro take on the big boys and upset the status quo? Is this the comeback you have been waiting for? Leave us a comment below.

6 comments

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  • Sorin 2 months ago Link to comment

    With the Axon 9 Pro, ZTE announces a good comeback: overall, it seems to be a successful phone, both as an exterior and as an interior. All of this comes at an attractive price, a price that I consider very reasonable and guaranteed to be of great interest. That's the ideal phone recipe.
    I have no idea to what extent ZTE would like to get into the Big League of players, but guaranteed their phones are good to consider, by the price / quality ratio as reasonably possible.
    I'm looking forward to the evolution of ZTE, because it's a promising brand.


  • I ♥️ 'ed my ZTE Axon 7 (that was a great smartphone for only $350), with my only regret is that it never received an Android OS Oreo 8. 1 update (and it was built like a superior HTC)!

    There is no way in hell I'm spending $750 for this iPhone clone! I doubt this will sell strongly to a North American Market (where ZTE's strength has been selling their devices through No-Contract Carriers). I guess this epic fail will do OK in China ? Just give us a better built Blade / Blade Max smartphone (with better ram / rom \ Snapdragon specs) for under $300!🤷🏼‍♂️


  • Sad that when you see $750 and here it called "a good price". In what universe?


  • On paper, yes it really sounds good.


  • I'll let the flagshippers decide about this model, but have to say my lower end ZTE Android L phone has been crackerjack and the brand will be on the comparison list for the next one. It's been a good snappy bloat-free device with a surprisingly good camera and battery life. The one place ZTE could pull its socks up is Android updates and upgrades, though there's very little in recent ones that would add anything to my use case. (Have to add, that keeping fingers out of corner-located camera lenses isn't natural for me - everything else equal, I'd pay a bit more for a model with a centered lens.)


  • 'An all-round package at a good price"....seriously? Chinese made (even with imported ingredients..... no, far too expensive.... Check the latest Meizu 16th for example, as good, maybe even better than this one but at a far more reasonable price.

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