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2 min read 8 comments

Android users are happier with their OS than iPhone users

The loyalty of Apple fans is legendary, but a new report says the tables have turned. Android has caught up and even surpassed Apple in terms of customer satisfaction and loyalty for years. Step aside, iOS. 

The market research firm CIRP has been investigating customer satisfaction with mobile platforms for years. It has found that Android is now outpacing iOS for a long time now, and there's no sign of things shifting back to the way they were before. Since the summer of 2014, Android users have been happier than Apple users, at least in terms of by customer retention.

Android has had higher customer retention for years

The data from CIRP represent an average: for iOS, the range is 85-88%, and for Android, it's 89-91%. Of course, some small fluctuations are to be expected, but the general trend holds strong. Android customers are a bit happier with their choice of system than the Apple fans.

cirp ios android loyalty
Android has long surpassed iOS in terms of customer retention. / © CIRP

The users have to bring the money

Customers have chosen their sides and are more or less locked into their ecosystems, and the market is nearly saturated. Now Apple and Google aren't looking to win over users anymore, the firms are looking to monetize those customers. Google has an expensive to maintain, proprietary ecosystem of diverse content that works by incentivizing users to spend money on apps, games, movies and music. Apple's strategy is a bit more straightforward: lock them in the Golden Cage. 

With high overall customer satisfaction on both sides of the fence, it's becoming difficult for both Apple and Google to persuade users to switch teams to a different OS. The number of Android users who switch to iOS is often brought up by Apple fans. But, since Android has more users than iOS, the number of users moving to iOS will obviously be bigger, as there are simply more of them to start with, so it's actually a weak argument.

AndroidPIT LG V30 iPhone 8 plus Galaxy Note 8 One Plus 5T HTC U11 Google Pixel 2 Huawei Mate 10Pro 5630
The iPhone has a lot of competition from team Android. / © AndroidPIT by Irina Efremova

What's your story? Have you changed platforms?

Have you already made the change from Apple to Android, or vice versa? Maybe even more than once? Tell us in the poll so we can have an idea of the 'change rate' of AndroidPIT readers, and share the whole story in the comments! How did the change go?

Have you ever changed from one OS to another?
View results

Via: 9to5mac Source: CIRP

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8 comments

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  • Dean L. 2 months ago Link to comment

    I started on android and switched to iOS after having too many issues like only receiving OS updates for just over a year. Stayed with iOS for over 5 years but now I'm back on Oreo and I'm really loving All the little things Android 8.1 Oreo does that just make sense. For example, smart lock, auto connecting to my home WiFi when I walk through the front door, and allowing me to use NFC for more than paying for things in a store. What can I say? I'm glad to be back. I do work in both, Android for my daily driver personal phone, iPhone for work since that's what they give us, and my iPad. So yes they each have their plusses and minuses.


  • i'm guessing this is from stupid decisions, like no copy-paste feature for 10 flippin years


  • I have both. They both have their good points. I prefer iOS because I don't have to constantly stop apps draining my battery and the apps are better.


  • Rusty H. 2 months ago Link to comment

    I went with Android for one reason...FREEDOM. If I want to unlock/root my phone, I can. If I want to lock out or delete apps, I can. If I want to use another launcher, theme or anything else, I can.
    My first 2 android phones, Dell Streak 5, Samsung Galaxy Note1, HAD to be rooted, custom flashed to work the way I wanted. Since I started using the Huawei Mate phones (2,8,9) I haven't bothered with rooting or custom flashing. I just upload Nova Prime, lock out/remove a couple apps, call it good.
    Don't get me wrong...if you have an Apple computer, iPad, phone, watch....in other words multiple Apple devices, their eco-system makes it seemless to keep things sync'd up.


  • Dwarfer66 2 months ago Link to comment

    I when from a pre-android phone straight to a Galaxy S4, never will go anywhere else.


  • Mark
    • Admin
    2 months ago Link to comment

    Never have and never will own an IPhone. I went from Nokia straight to android when they went Windows.


  • Shivansh 2 months ago Link to comment

    Android for lyf🔥🤘

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