- Forum posts: 4
Dec 26, 2016, 2:37:04 PM via Website
Dec 26, 2016 2:37:04 PM via Website
I advise you to use both free and paid ways in mobile app promotion. Before starting to spend money on getting traffic, take an eye-catching icon & informative promo screenshots on stores and optimize your keywords and create a short indexable description using free trial ASO tools.
Then make sure you’ve installed the SDK of a tracking system. A tracking system is a piece of code that will report the companies you’re going to work with by cost-per-install when the installs have been actually made. It’s a standard procedure to have the reporting set up, and basically every company on the market works with the popular tracking systems such as Appsflyer, Tune, Adjust, Kochava, etc.
You should know on market there are two types of traffic: incentive and non-incentive. Incentive traffic costs less but it means that users are actually incentivized to install your mobile app. For instance, they play a game and are asked to install your app in exchange for an exclusive feature being opened, or some gold, or else. If we speak of non-incentive traffic, it’s easy to understand it on the basis of Facebook ads. You see an advertisement, you can scroll through or you can stop by and make a decision to download based on the topic of that app or you just liked the ad banner. This means you were non-incentivized to download it, and such traffic is called non-incentive.
Knowing that and having installed the SDK, you can go to mobile ad platforms, ad networks or self-serve platforms who can help you with paid user acquisition. Choose those that work by the CPI payment model. CPI means you will pay only for installs, real users who have downloaded your app. You can spend even such a small sum as $100 to run a test ad campaign.
If you want to know how much it costs to promote an app in different countries, you can find Clickky's mobile CPI (Cost-per-install) indexes online here: clickky . biz / cpi / october / index . php
The most significant absolute indicator was discovered for Brazil (less than $0.1 for one install on iOS). The data below shows average Android and iOS CPI comparison for non-incentive ads in Brazil.