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Huawei in 2015: building brand consciousness in the US is key

I was utterly convinced that Huawei would announce the delivery of the budget Honor line to the US market at CES 2015, and perhaps even that the Ascend Mate 7, the brilliant successor to their previous US-bound device, the Ascend Mate 2, might also be on its way. And while no such announcements were made, it's clear that Huawei is coming to the US in a big way.

ANdroidPIT Huawei Honor 6 Plus display
The Hauwei Honor 6 Plus might still come to the US. Maybe. © ANDROIDPIT

In the lead up to CES all indications pointed to the Honor line being announced for the US market, but as the days drew nearer the hints dried up. I might speculate that an announcement was planned but some trouble (perhaps with the FCC or US carriers) caused the announcement to be shelved. After all, why bring the Honor line to an event like CES if the devices are not heading to the US? Whatever the case, the Honor line has no official plans for a US release. For now.

AndroidPIT Huawei Honor 6 Plus side
Hauwei's attention to detail in even low-cost devices like the Honor 6 Plus is impressive. © ANDROIDPIT

The Ascend P7 and Ascend Mate 2 have performed very well for the company in the US though, so much so that it seems inevitable that the Ascend Mate 7 will be delivered to a growing audience for Huawei products in 2015. This audience is about to get a lot bigger too: with Huawei announcing a partnership with Caesar's Entertainment in Vegas to offer luxury Vegas travel packages in tandem with premium Huawei devices. The exact structure of these packages is not yet clear. With Huawei's brand awareness in the US increasing from 25% to 65% in just the last two years, North Americans can expect to be seeing a whole lot more of this powerhouse.

Would you buy a Huawei device? Are you more of a fan of the Ascend or Honor series?


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  • CJ Brown Jan 19, 2015 Link to comment

    Huawei - offer a great product (2015 specs) & a no contract price (affordable) then you will sell sell sell ! :)

  • Reg Joo Jan 12, 2015 Link to comment

    You know huawei's been in the states for a few years, that's how I got started(huawei ascend, and yes, it's a smartphone). Rooted it, put cyanogenmod 7 on it(playfulgod's rom), had transparent status bar, with color change, teamviewer, and assistant. Hope this new line's malleable too. Cricket sold a bunch, where I live.

  • Yes I would and yes I have the Ascend range thank you .look out for this brand it's gonna fly high sooner than we all think .killer looks just need to up the innards.....

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