While some smartphone manufacturers like Apple only work on a single high-end product range, Samsung has a wide range of smartphones ranging from entry-level to premium flagship. Although in a lower tier, the South Korean brand’s A range (especially the A5) has been a success and may attract attention in the coming year.
Samsung should implement the bezel-less screen
Samsung's premium S range is logically the main trendsetter that influences the A range. As Samsung’s main mid-range line, the A phones make every effort to emulate the S range while undergoing some technical and aesthetic restrictions so it’s a no brainer that the current A5 (2017) was inspired by last year’s Galaxy S7.
The current Galaxy S8 is famous for its stellar Infinity screen that occupies a large part of the device’s surface. If Samsung follows the same patterns it has in the past, then it is quite possible that the 2018 A Series devices may also have an Infinity display. Samsung’s latest flagships arrived in the year of the bezel-less screen along with iPhone X, Google Pixel 2 XL, LG V30 and G6, so it would be a good idea to continue riding on this trend.
But seeing as though the larger screen fashion would have been adopted by most premium devices by the time the new A series is ready for release, a bezel-less display would no longer the biggest selling point of Samsung's high-end. Therefore it would make sense to push the bezel-less displays towards the masses with the A range.
Nothing revolutionary, yet optimized for performance
The question of performance has become a hotter topic as the line between want and need is becoming thinner and thinner. Who among us needs the best smartphone on the market? Some of us need loads of power for playing resource-intensive games, hence the need for a powerful graphics chip. But that’s an extreme segment so what about the rest of us? Most of us now use our phone to listen to music, watch videos, surf, communicate by text or telephone, and use social networks.
Sure a 2017 Galaxy A5 is adequate for all these uses on paper, but not entirely. It's true that it's not as fast as the S7, but what matters to me and I'm sure to the majority of customers in this range is that it's easy to use. There is no need to compete with flagships by going for maximum power, which in the end makes little difference for "standard" smartphone usage.
When evaluating what counts as mid-range, we also inevitably ask “What is flagship today?”
Supreme photo quality, the presence of cutting-edge technologies (compatibility with virtual reality and augmented reality, etc.). It’s clear that's what the S series is all about. The A series will never have such a claim, but the performance it offers should be edging upwards to ensure a smooth flow, especially during gaming. The S range is for state-of-the-art technology, the A range for "standard" use.
In short, the design of the Galaxy A (2018) range should evolve in the direction of the S8, and should suit the needs of most people without competing with the superior range. One can hope that would also mean lower price tags, but that might be a bit too much wishful thinking.
What do you think about Samsung’s difference between S and A lines? And what do you expect from the A range of 2018?