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The OnePlus 3: a phone you might be able to buy

OnePlus lit a blazing trail with their first flagship. The OnePlus One was cheap, beautiful, powerful, the works. It was both a self-proclaimed and true "flagship killer". But this pace is proving difficult to maintain: the OnePlus 2 was great, but it lacked the magic. Will the OnePlus 3 see a further fall from grace? I think not. I think it has an ace up its sleeve.

oppo oneplus one unboxing 1
Pull me. / © AndroidPIT

I've already spewed my admiration for OnePlus very recently. I think they're an exciting smartphone manufacturer, dedicated to design and innovation, and I always look forward to a new OnePlus device. 

When the OnePlus One was announced and released, it was an Android geek's dream: a cooler phone than a new Nexus. It was pretty much impossible to knock it. From the hardware to the design, it excelled, and it did for half the price of a Galaxy S5. The geek-factor was accelerated by something that was both intended to measure demand and entice it, too: the OnePlus invite system.

oneplus one screen w1218h580
A rare surprise: OnePlus has a strong legacy to live up to. / © ANDROIDPIT

Now, the invite system has come under fire. Many people hate it. And it's easy to see why. You like a phone, and you want to buy it. But, wait, you can't. You need to know someone who knows someone. It's frustrating, but it also builds a strange illicit allure. The invite system was far from flawless, and it could seem at times like OnePlus was punishing loyal fans by making things so difficult.

Indeed, OnePlus has always dropped the invite system on its new phones after a while. With the OnePlus one it took a year, but with the OnePlus X, it took only three months for the device to go invite-free.

oneplus x 6
It took only three months for OnePlus to drop the invite system on the OnePlus X. / © ANDROIDPIT

The OnePlus 3's trump card is probably this: an invite-free launch.

The rapidly reduced wait time, coupled with OnePlus' growth in size and stature since its 2014 debut, means that they have the means and methods of meeting demand. Co-founder Carl Pei has already hinted towards this in an interview with CNET, saying slyly that the company plans to offer "a better buying process."

Most importantly, perhaps, is that OnePlus has a very, very good reason to do it: it gives the OnePlus 3 something to shout about.

While the OnePlus One was a game-changer in some ways, the OnePlus 2 failed to adequately replace the hype bubble that OnePlus had exhaled so much hot air into before the device's launch.

Not frustrating at all. / © ANDROIDPIT

The company is great at building hype – its invite system is one way it does this – but it might be that this is now detrimental to the success of its next flagship.

The OnePlus 3 will be a great phone, I'm sure, but it won't be the awe-inducing surprise that the OnePlus One was, and the OnePlus 2 already hinted that the hype train was running out of steam. So, I think OnePlus will build a great phone and cut the invite system. It's now unnecessary. It's time for it to go. Don't you think?


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  • CJ Brown 5 months ago Link to comment

    Like many two years ago, I wanted One Plus to succeed .... over time? I lost faith in One Plus (especially after relations with CyanogenMod soured). I'm fine picking up the LG Stylo 2 this Friday at Cricket Wireless ($170)

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  • turf 5 months ago Link to comment

    I would have bought a OPT if it had more memory, or an SD card capability. If they had done this, plus added wireless charging, they would have probably had to stick with the invite system for a year for the 2.

    As it was the OPT went backwards from the OPO, in my opinion. I could not use any of the dozen micro USB charger/cables I had lying around. It used a processor that caused less battery life. It had MM with no way to run an LP or KK rom (which both have better battery life). I was so constrained by the 64GB on my OPO that I got a used Note 4.

    But I will never buy another locked or non-unlockable bootloader phone, so I will always be interested in 1+. I don't really care how fast it charges. It takes about 10 seconds to go from 0% to 100% when I swap in a new battery on my Note 4. Make a OnePlus Pro that has this (plus 128GB or an SD card), not just for the convenience but for the durability. When I am buying a phone for $400, it would also be nice to be able to swap the battery after the original starts getting flaky after a year or two.

  • hype bubble is this article.

  • Alex R. 5 months ago Link to comment

    cant wait release the Phone soon!!!

  • storm 5 months ago Link to comment

    I have no faith left in this company. Be interesting to see how this launch goes. I see them bought or out of business in two years and the brand gone in 5.

  • Alex R. 5 months ago Link to comment

    eagerly waiting for the phone hope I get one .

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