There's no shortage of top-end Android handsets out there on sale at the moment and the brand new LG G4 certainly falls into that category. Such is the strength of the competition, however, you may find yourself struggling to pick out the differences between the very best smartphones on sale. Here are 5 reasons to buy the LG G4.
Well, worry no longer — we're here to give you five very good reasons to pick the LG G4 over the Samsung Galaxy S6, the HTC One M9 and the other premium handsets you're going to come across while shopping. If you have your own ideas, feel free to chime in via the comments.
1. The leather look
Though the rest of the market is firmly focused on glass and metal, LG has given the G4 a rather fetching leather-backed look — not only is it great for standing out from the crowd, it also makes it easier to grip the handset. A cheaper plastic backing is available as an alternative.
If you do decide to plump for the leather option, you can pick from black, brown, red, sky blue, beige and yellow (those are LG's terms not ours) and each one uses "handcrafted, genuine full grain leather" for your phone. It won't stay pristine forever, but it will always feel comfortable to hold.
2. Clever design choices
The beauty of the LG G4 goes beyond the materials used too. Take the shortcut buttons positioned around the back near the camera lens for example — they make a phone of this size (5.5 inches) easier to operate with one hand if you need to, and they're intuitively placed.
You can adjust the volume, turn the device on and off, take photos and more, leaving your thumb free for whatever on-screen actions are required. "The positioning is perfect," we wrote in our review, "as you use fingers that naturally wrap around the back of your phone anyway."
3. Advanced camera features
Let's not forget the LG UX 4.0 software that comes along with the LG G4 hardware — it makes a big difference to the end user experience. One of the highlights is with the camera, because you can use the buttons around the back of the handset to quickly snap a shot any time, any where.
That means no fumbling to open up the camera app when a photo opportunity comes along, and it can even work right from the lock screen. Other software highlights include being able to take photos with a gesture and gathering essential updates together in a smart dashboard.
4. It's safer to drop
You perhaps can't tell from the promotional photos, but the screen of the LG G4 is slightly curved. It's by no means on the level of the LG G Flex 2, but it makes the phone easier to hold in your hand, and means less of the screen is in contact with a surface when you place it face-down.
According to LG, it makes the phone better able to survive drops too — there's "20 percent better durability than a flat smartphone in face-down drops", so if you have a tendency to let your precious flagship handset slip from your grasp then it's good to have the LG G4 design on your side.
5. The removable battery
Other manufacturers might be eschewing the removable battery approach — even Samsung has now finally abandoned it — but LG is sticking to its guns. The LG G4 comes with a removable battery (that you can get at by flipping open the back cover) without making any design compromises.
That means you can carry along a spare battery or even upgrade to a bigger capacity third-party model while you're out and about. Simply swapping out one battery for another is a lot more straightforward than having to carry a portable power pack along with you (which also needs charging).