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Majority of Those Under 44 Own a Smartphone, Overall Penetration Deepening (Ha!...Sorry)

Authored by: Steven Blum — Nov 3, 2011

Who owns a snartphone?

You don't need to be a genius to realize that teens and twenty somethings are the most likely to own one. According to Nielson, while over 43 percent of all mobile users own a smartphone, that number rises to 62% when you're talking about those aged 25-34. The majority (54%) of 18-24 year olds and 34-44 year olds also own a smartphone.

But it may surprise you to learn that the number of smartphone users is also growing for those who are just a wee bit older. Smartphone usage among those aged 55-64 rose 5% since last quarter to 30%. At that rate, 40% of those aged 55-64 percent could potentially own smartphones six months from now.

Android growth is steady but not exponential: the OS continues to dominate, percentage-wise, with 43% of the market. iOS comes at a very distant second place at 28% while the rest of the smartphone market, including RIM, snags a mere 29% of the pie.

Overall, not incredibly shocking numbers but interesting to think about, nonetheless.


Nielson Survey: Android's Sales Beat iPhone's 2-to-1!

Nielson: iPhone Users Download More Apps

New Study Measures Android App Popularity by Gender

Source: CNET

Steven Blum has written more than 2,000 blog posts as a founding member of AndroidPIT's English editorial team. A graduate of the University of Washington, Steven Blum also studied Journalism at George Washington University in Washington D.C. for two years. Since then, his writing has appeared in The Stranger, The Seattle P-I, Blackbook Magazine and Venture Villlage. He loves the HTC One and hopes the company behind it still exists in a few years.

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