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Google reportedly dropping Nexus name for 'Pixel' and 'Pixel XL'

A new report indicates that Google will scrap the Nexus smartphone moniker and instead expand its Pixel lineup to include its two annually released smartphones. If the speculation is accurate, these devices would be marketed as the Pixel and the Pixel XL. However, it's not yet confirmed whether this would affect the Nexus lineup in anything other than its naming convention.

The information comes via Android Police, who've recently published a series of exclusives on the upcoming Google smartphones. The news that Google would drop the Nexus name to instead market its phones as the Pixel and Pixel XL comes from "independent sources". It's not clear how close they are to the development of these devices. 

androidpit Nexus 6P 4
The Nexus 6P might be succeeded by the 'Pixel XL'. / © AndroidPIT

The smaller, 5-inch device (codenamed Sailfish) would be sold as the Pixel, while the larger device (Marlin) would be sold as the Pixel XL. We recently reported on rumors that Google was planning to abandon the Nexus line, but it makes more sense to rebrand the line rather than dump it entirely. 

Along with recent rumors that Google plans to be more deeply involved with production of its own handsets, rather than commissioning other manufacturers to handle the hardware, Android Police sources also suggested that Google might produce these phones itself. But this is not as likely, considering that HTC is strongly rumored to be heavily invested in the design and manufacturer of these two devices.

Whether or not this signals the 'end' of the Nexus family, we'll have to wait and see what Google announces. But, at the very least, we can expect some changes to what we're used to. We will update you as soon as more information comes to light. 

Do you think a Nexus rebranding is a good idea? Let us know in the comments.

12 comments

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  • Ivan C. 3 months ago Link to comment

    It doesn't sound like a mobile phone to me, it's more like a TV or something.

  • steve 3 months ago Link to comment

    Its probably the 7 year itch, the boredom factor.7 series start a new one.

  • 303tk4 3 months ago Link to comment

    I reckon Google re-brands it because it's more like a flagship, supreme Android (at least it meant to be) than mere reference model.
    Clean UI and timely update will be great and enviable, but whatever you call it, probably same old "no expandable storage nor 128/256GB option" turns me off a bit..

  • It's taken so many years for the Nexus brand to acquire both credibility and a reputation that's enviable that (IMHO) it makes no sense to switch branding to a moniker largely unknown to the average smartphone user.

    • George L. 3 months ago Link to comment

      Totally disagree IMO :) google needs to start branding its own stuff like the excellent Pixel C to all things Pixel its cute small and very clearly aimed at what we look at the most on our electronic gadgets and that's "Pixels!" great name and cant wait to own my first pixie! :)

    • Nexus is a strong brand but it really has been drowned out by flagship manufacturers. And shipping with the latest version of Android has become really boring IMO. Hardware is the thing (unless we're talking Note 7). Nexus hardware is better than it's ever been, but yeah, Pixel is an even more premium brand. Nexus has always been mid-range.
      Pixel, if it achieves more brand awareness, could go head-to-head with Apple products. The problem is that Apple has proved itself with years of new iPhones and MacBooks, whereas there are only a couple of (not justifiably) overpriced Pixel laptops and a tablet. It'd be an uphill battle, but I think shaking off the mid-range image rather than replacing it with a premium one would be much harder.
      Is it a good decision for Google to make? Honestly I don't really think so. They could just stick with Nexus, unless they have some really big plans for it (like manufacturing their own product line à la Apple).

  • nexus line is connection between peoples and google....pixel dont suit

    • George L. 3 months ago Link to comment

      Again I love pixel its very inventive considering its what we look at on all our devices. Great marketing name cant believe nobody has thought of those little things on screens great work google marketing!

  • Ken Hines 3 months ago Link to comment

    I don't really think that they will call it Pixel but more likely just Google since has 2 different manufacturers and has closed the Nexus building and are using it for the Smarthome development. This being that the VR and Smarthome will be working hand in hand.

  • Rideau 3 months ago Link to comment

    With a 144p display?

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