The OnePlus 3 will be sold invite free, as will all OnePlus products from now on. The news arrived in a statement from OnePlus, which made its name largely through viral marketing based on an exclusivity-driven invite system. The phone's global launch date has also been set for June 14. Full details are below.
Only a few weeks ago, AndroidPIT discussed how OnePlus would do well to drop its invite system. Specifically, we wrote: "The OnePlus 3's trump card is probably this: an invite-free launch". Read that feature right here.
With the company now maturing, it seemed that continuing the infamous invite system would be a hard sell now that there was already significant brand awareness for OnePlus.
The OnePlus 3's trump card is probably this: an invite-free launch
In its statement this morning, which co-founder Carl Pei also posted in the company's forum, OnePlus stated that the invite system allowed its customers to buy phones when inventory was available. It's a clever way to build demand, but also reduced overhead costs and unsold units. But ever since the OnePlus X was released in late 2015, the number of invite-free windows began to increase and hinted at what was coming.
Now, two years and millions of invites later, the company is confident enough that it can sell the OnePlus 3 without invites. This is evidence that there has been enough growth for the business and its customer base, and also that greater risk can be taken at launch. This would come as welcome news to fans of the brand, prospective customers and those of us who always wanted a OnePlus but just couldn't find an insider who had invites.
The global launch of the OnePlus 3 is on June 14 and will take place via a 'Loop VR experience' that begins at 12.30pm ET. The device will be sold in The Loop, a kind of virtual reality store, before open sales begin at OnePlus.net from 3pm ET.
Have you bought a OnePlus device with an invite? Let us know in the comments.