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Sony in 2015: fewer devices, slower releases and new design

I spoke with Sony at CES 2015 today and while the company is remaining tight-lipped about the upcoming Xperia Z4, which we expect to see announced at MWC 2015 during March 2nd-5th, a few things were said that show that Sony is looking to shake things up a bit this year.

Sony logo
Sony will undergo some significant changes in 2015. © Sony

Changes to the product release cycle

Firstly, it is true that Sony is reviewing the product release cycle, and while my contact wouldn't comment on whether or not the Xperia Z4 will be a year-long device, he did say that product releases are being reveiwed for different markets and that changes may be made on particular product's life cycles. This is not to say that six-month cycles will become year-long ones though.

Fewer devices in the lineup

It seems the emergence of low-cost competition from Chinese companies like Xiaomi is having a negative effect on Sony. In 2015 Sony will begin cutting devices from the low end of their product range as they are no longer as competitive as they once were. This is an interesting move, as other companies like HTC and LG have increased their commitment to their low cost efforts and seem to be performing quite well at those price points.

Sony Pictures Xperia Z4 email leak 1
Is this an incremental design language change or an all-new language for the Xperia Z4? © Gizmodo

Omnibalance design changes

While discussing the recent shifts in the Omnibalance design language and how it has changed between the Xperia Z2, Xperia Z3 and Xperia Z3 Compact, talk turned to incremental changes in a design language being a necessary precursor to a radical change in a future device. Whether this means the Xperia Z4 will be the harbinger of a completely revised Omnibalance or an entirely new design language altogether he wouldn't say, but it does seems that in the near future Sony devices will be looking very diferent. In case you haven't seem them yet, take a look at the images revealed in the recent Sony Pictures hack scandal. We may well see one or both of those in versions of the Xperia Z4.

What do you want to see from a new design language? Is one flagship a year enough?


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  • sam pack Jan 10, 2015 Link to comment

    If that's going to be the design for the looks "EXACTLY" the same as the last z2,z3! Waist of $$ to upgrade from a z2 or z3. Smh. I guess they gonna come in new colors lol 😂.

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