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Why did Samsung create the Galaxy S8 like it did?

Samsung recently launched its two latest flagships: the Galaxy S8 and the S8+ at its Galaxy UNPACKED event. If you read between the lines, there was more to it than just the two devices. Here Samsung unveiled an entire ecosystem around these two smartphones. We took a deeper look into it and had a chat with the Vice-President of Samsung Europe, Rory O'Neill, to get his insights.

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These two phones are turning heads everywhere. The screen is great, the housing has a remarkable finish, but the device isn't going the proverbial extra mile. In other words, it's missing that wow factor that we really wanted...

An entire ecosystem: a multitude of accessories for the Galaxy S8 and S8+

It makes sense when you think about it: Samsung doesn't want to focus solely on smartphones. The Korean manufacturer is actively working to build its ecosystem, which became very clear at the press conference for its UNPACKED event: a DeX dock, Connect Home and the Bixby voice assistant. In addition, at events in New York and London, the Gear 360 cameras and the Gear VR virtual reality headset also received an update.

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Our interview with Rory O'Neill from Samsung 

During the conference in London, we had the opportunity to speak with the Vice-President of Samsung Europe, Rory O'Neill. Have a look at the video below to find out what O'Neill has to tell us about the Galaxy S8 and S8+, as well as the Samsung ecosystem and battery safety.

When I brought up the topic of the Samsung ecosystem, the question only received an indirect answer. It's true that Samsung has, through interesting partnerships and users, surrounded itself with this "free" universe as part of its strategy, but we would have liked some more information on projects we can expect from the Korean giant. 

We also had a chance to take a closer look at the two smartphones. You will find more information in hands-on reviews (the links are at the top of this article). If you're interested, you should also check out our article on all the accessories available for the Samsung Galaxy S8 and S8+.

Do you think that Samsung is moving slowly but surely towards its own ecosystem? Do you think this is a good idea? Let us know in the comments below.

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  • The new S8 looks like ass, this coming from a S7 owner, it also looks like a cheap Chinese toy, and extremely fragile.

    • Moussa 3 months ago Link to comment

      I'm just curious, how could you think the s8 looks ugly When you own the s7. To me, they look Similar but the S8 has more screen

  • Rob hoy 4 months ago Link to comment

    I personally prefer microsoft office suite for productivity. Androud office apps are limited. So I like the way samsung collaborate with everybody. It's still a mishmash if different tablets etc..but it's getting better. I think the perfect tablet is the tab s3.. but rediculous price but it diesnt have office from microsoft. The surface pen functions are limited. If the functionality of the microsoft office apps was increased.. word and PowerPoint. ..i think more people would use it.
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  • Anything Apple offers Samsung will try there best to offer the same,as they never want to be beaten by Apple,Samsung need to really improve there Software department before there any good at battling with Apple,but Samsung might end up losing more consumers to there products by acting like apple and over pricing there products produced

    • In my opinion I think Samsung scrimped out in the battery department. 3000mamp & 3500, is it enough power for the specs. Super Amoled & infinity display. I say I really don't know. I don't think the 835 is going to be that much better than the 821. I would have put the active's 4000mamp in them. Time will tell but I am anxious to find out before purchasing!

      • yes both are underpowered..
        should have been 3500 mAh for the 5.8" S8 and at least 4000mAh for the 6.2" S8+..
        Sammy has included lots of really useful software extras like Bixby voice, Bixby vision and Bixby Home, all of which require power.. not to mention the displays, if i had one of these devices I'd obliterate the battery just from continually staring at that awesome amoled..

    • Yeah, I remember when Apple came out with the AMOLED screen and swipe features

  • all you got from Rory was the perfected ambiguity of a politician...

  • Reg Joo 4 months ago Link to comment

    If they are working towards their own eco-system, at least they have the forethought to keep away from the locked down eco-system that apple uses. Interoperability with other os's ,hasn't gone away, like apple's closed way.

    • Apple doesn't have any principles. If they truly want a secure, stable, esthetically satisfying, locked down ecosystem, that's fine. But then they should make ALL of the apps on the appstore themselves. Only then can their system be called truly closed. At the moment, it's not closed. It's plain irritating for the user. I wonder how millions of people can keep using iPhones like clockwork.

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