Whatsapp Broadcast and contact deleting my number

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Feb 22, 2015 3:16:13 PM via Website

Hi everyone, I wanted to ask a question about the whatsapp broadcast feature: it says only people that have my number added as contact will receive them, so the other day I sent a "friend" a message from this broadcast and he never answered, but he did answer a regular message I sent afterwards. I was wondering if he didn't receive the first message because he deleted my number or am I using the broadcast feature wrong somehow? I'd appreciate if you help me understand!

Sorry about my english as it's not my first language.