What do you think about amazon underground?

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Sep 2, 2015 4:53:01 AM via Website

I wonder how Amazon plans to make money on Amazon Underground. I read somewhere it may be by inserting ads into our apps in the future. If then, something like that maybe impact user experience. Do you think so?(nerd)

And more permissions required for apps for Amazon Underground than those apps for Amazon Appstore or Play Store. So I think, the amazon underground maybe is not fit to those clean utility apps, which need not any permissions at all. Is it right?