How to promote your app with social media efficiently

It is always recommended to implement social media into your mobile game’s launch campaign as a way to better connect with your customers and to drum up excitement, and even to integrate social media into your app so that your customers can share their gaming achievements. Connecting with your fans and customers on the social channels they already partake in can do wonders for word-of-mouth marketing around your app. Here are some tips on how to promote your app with social media.

Social Media Profiles
If you’re already in the social media game and have a Twitter profile, Facebook page or Linkedin page, make use of that space to promote your app.

Notes and Photos
These two applications allow you to share articles, blog posts or pictures with your network. You can utilize these applications to discuss your business or share photos of your products. Your friends can publish comments on your postings.

Marketplace
Marketplace is Facebook’s classifieds listing service. Here you can post a variety of ads related to your business. The marketplace allows you to upload pictures as well. Just take care not to flood the marketplace with your ads, as this will get you deleted from Facebook.

Events
If you are having an event related to you business or a sale at a friend’s house or on Ebay, this is the online place where you would want to post about it. After creating your event, you can invite your network to view and participate (or politely decline).

Join relevant groups
Post engaging content in the relevant groups, not always about your app, and build relationships with other group members.

Offer small incentives across your social media channels
Hold weekly contests / giveaways for small prizes if fans can answer app-related questions. This is an effective way to draw attention and build loyalty.

Cooperate with Social Media Influencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Business owners reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience.

Besides promote app on social media, there are also many other effective promotion ways, such as email marketing, cross promotion, blog, post on forums, [app store optimization][1] and participate in relevant activities. App Store Optimization is the most efficient way to promote app, a report shows around 70% traffic of an app is from keyword searches.

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— modified on May 23, 2017, 7:06:27 AM by moderator